Digital Content Producer

Description

For more than 150 years, the Post Bulletin has been the trusted source of high-quality local news for Rochester and southeastern Minnesota. Founded in 1872, the Post Bulletin is known for smart, impactful journalism
, deep community roots, and a newsroom culture that values collaboration, curiosity, and growth.

Based in Rochester, MN - the state’s third-largest city and a short 90 minute drive from the Minneapolis‑St Paul metro area - our newsroom serves an eight-county region with a population of more than 250,000 residents. Our team represents the largest and most dynamic newsroom in the region
, blending emerging talent with seasoned reporters who are passionate about mentoring and high-quality storytelling.

Rochester itself is a vibrant, fast‑growing community. Home to the world‑renowned Mayo Clinic
, the city offers an exceptional quality of life with a thriving arts and music scene, an expanding food culture, beautiful outdoor spaces, and a welcoming, diverse population. It’s a place where meaningful journalism and meaningful living go hand in hand.

Our commitment to excellence was recognized in 2026
, when the Post Bulletin earned the Vance Trophy from the Minnesota Newspaper Association - one of the organization’s highest honors, celebrating outstanding achievement in news, design, and advertising.

The Post Bulletin is part of Forum Communications Company
, a fifth‑generation, family‑owned media organization with more than 20 publications across the Upper Midwest
, collectively reaching over 5 million readers each month
.

Digital Content Producers play a key role in growing audience engagement across our digital platforms. This position blends creativity and journalistic judgment to deliver timely, relevant content through our website and social media channels. This is a full‑time position
, working Monday–Friday, Noon–9 p.m.

• Create and curate daily digital content, including short stories, videos, photos, and visual elements for online platforms
• Report two to three stories per week
  , primarily focused on high‑interest topics such as business and real estate
• Edit and recast stories and headlines to maximize appeal for digital audiences
• Rewrite and publish “quick‑hit” news from press releases and verified social media sources
• Monitor local and regional media outlets to identify opportunities for original or follow‑up coverage
• Collaborate with a team of producers to grow audience reach and optimize content for search and discovery
• Promote Post Bulletin content across social media platforms
• Help manage and update the website to ensure a timely, local‑first reader experience
• Partner with the Post Bulletin newsroom and the broader FCC network on digital initiatives and special projects

• Bachelor’s degree in journalism, communications, or a related field
• 1–2 years of related experience preferred
• Ability to work quickly and accurately in a web‑based content management system
• Strong multitasking skills in a deadline‑driven, collaborative environment
• Excellent communication skills and a strong interest in digital journalism and social media
• Video and photo editing experience strongly preferred; familiarity with Canva and Infogram will really set you apart as a candidate for this role!
• Strong command of grammar and punctuation; knowledge of AP Style is a definite plus

Expected compensation for this role is between $19 and $21/hour, based on qualifications and experience.

Forum Communications Company is a family‑owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full‑service agency advertising
.

Our teams are made up of passionate, purpose‑driven people who thrive on collaboration, creativity, and continuous improvement. Along with a competitive benefits package, you’ll find real opportunities to…