Communications Specialist; Brand Journalist

The Communications Specialist serves as the primary brand journalist for AANEM and ANF. This role is dedicated to protecting and projecting the association’s clinical authority through high-quality editorial content. As a key pillar of the Internal Agency model, this position translates complex medical initiatives into compelling narratives for external members and internal stakeholders alike. Additionally, this role owns the email marketing ecosystem, ensuring that the association's written voice is delivered effectively through strategic automation.

• Long-Form Content: Research, interview subject matter experts, and write all long-form editorial pieces, including News & Insights articles and Edge leadership commentary.
• Annual Reports: Lead the content development and narrative arc for the AANEM and ANF Annual Reports, synthesizing departmental achievements into a cohesive brand story.
• Clinical Translation: Work closely with the Education and Policy departments to ensure clinical accuracy while maintaining a tone that is accessible and engaging for the broader membership.

• Email Ownership: Act as the primary architect for the association’s email communications. This includes drafting, designing (using templates), and deploying all newsletters, promotional blasts, and member alerts.
• Segmentation & Strategy: Utilize Hub Spot to manage member lists and segment audiences, ensuring the right message reaches the right member at the right time.
• Campaign Logic: Partner with the Director to develop the voice of automated email journeys, ensuring that the written copy remains human and brand-aligned within automated workflows.

• Leadership Support: Draft official statements, high-level corporate scripts, and speeches for organizational leadership and board members.
• Internal Culture: Manage internal communications to ensure staff alignment with organizational goals, drafting internal newsletters or updates that bridge the gap between departments.
• Public Relations: Support media relations by drafting press releases, maintaining media hitlists, and cultivating relationships with industry trade publications and representatives.

• CMS Oversight: Act as the primary manager for the Sitefinity platform, ensuring all web copy, calendars, and resource pages are accurate, timely, and functional.
• On-page SEO Optimization: Apply best practices for search engine optimization to all web content to increase the visibility of AANEM/ANF clinical resources.
• User Journey Alignment: Ensure that the transition from an email or social post to the website content is seamless in both tone and visual flow.

• Review Workflows: Establish and manage a rigorous review process with clinical and policy leads to ensure all external‑facing copy meets the highest standards of professional and legal accuracy.
• Advocacy Communication: Translate complex legislative and policy updates into "call-to-action" content that empowers members to engage with the association’s advocacy efforts.

• Education: Bachelor’s degree in Communications, English, Journalism, or a related field.
• Experience: 3–5 years of professional writing experience. Experience in a medical association, healthcare setting, or a highly regulated industry is strongly preferred.
• Software Proficiency:
• CMS: Proven experience managing content within an enterprise-grade CMS (Sitefinity, Adobe Experience Manager, or similar).
• Marketing Automation: Proficiency in Hub Spot (specifically the Email Marketing and Marketing Hub tools) is preferred.
• Editorial Tools: Mastery of AP Style and professional editing software.
• Portfolio: Must demonstrate the ability to write for different audiences—ranging from technical clinical summaries to high-level executive statements.

• Narrative Excellence: The ability to find the "human story" within data or clinical updates.
• Diplomacy: Skill in navigating the review process with various internal departments while…