Vice President of Sales & Design

Job description:

Why work for Custom Alarm?

Take your revenue and solution leadership to new heights, where strategy meets craftsmanship. As Vice President of Sales and Design, you’ll shape our go-to-market strategy, elevate solution design quality, and lead a people‑first team that wins with integrity and delivers measurable results. At Custom Alarm, a core‑values focused, growth‑minded security solutions company, we’re seeking an experienced, customer‑centric executive to accelerate pipeline, strengthen margins, and raise the bar on consultative selling and system design excellence.

We create a supportive, inclusive workplace where every voice is heard and a mindset of continuous improvement guides our growth.

If you’re passionate about building high‑performing teams, creating customer‑centric solutions, and driving sustainable growth, we’d love to hear from you.

The Vice President of Sales and Design is responsible for the daily activities of the Sales and Design Department and providing support which promotes continued growth and achievement of the company’s overall sales objectives. Plans, organizes and implements sales programs. Lead by example and support the Core Values of the company through all interactions.

Reports to:

Chief Operating Office (COO)

Hours:

7:00am – 5:00pm (can fluctuate as a salary position)

Location:

Rochester, Minnesota

Company Size: 70 employees

• Drive new and existing customer growth through strategic sales initiatives, add‑ons, upgrades, and takeovers.
• Monitor market trends to develop competitive offerings and long‑term go‑to‑market plans.
• Build and maintain strong relationships with industry partners and professional networks.

• Lead, coach, and develop sales and design staff to achieve performance and revenue goals.
• Set KPIs and sales targets; conduct regular performance reviews and coaching.
• Coordinate hiring, onboarding, and ongoing training in partnership with HR and L&D.
• Foster cross‑department collaboration to support customer satisfaction and issue resolution.
• Ensure effective use and compliance with internal sales and design systems.
• Partner with Finance and Leadership on budgets, forecasting, reporting, and margin management.
• Track sales performance metrics and review job profitability and revenue impact.
• Oversee pricing, commissions, and policies; recommend improvements as needed.
• Collaborate with Marketing to support new product launches and initiatives.

• Participate in leadership meetings, industry events, and ongoing professional training.

This description should not be construed to contain every function that may be required to be performed by an associate in this position. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

* Full job description provided during interview process

• Do The Right Thing
• Teamwork
• Customer Service

• High School Diploma required, Bachelor’s degree in Business, Sales, or a related field preferred, or equivalent combination of education and experience
• Proven sale experience with a track record of achieving or exceeding goals
• Sales management experience strongly preferred

• Strong leadership and talent development
• Strategic, data‑driven decision making with financial acumen
• Operational excellence with risk management focus
• Technology‑savvy
• Proven sales and technical design leadership (NICET or PLT preferred)
• Customer‑centric mindset with inclusive collaboration and strong communication
• Adaptability, resilience, and innovation‑driven growth

For the 9th consecutive year, Custom Alarm is proud to be recognized as one of the "Best Places to Work in Southeast MN," an honor we deeply value and strive to earn each year.

At Custom Alarm, we know that taking care of our team is the first step in taking great care of our customers. That’s why we offer a comprehensive and inclusive benefits package designed to support your well‑being and recognize your hard work. In addition to a competitive salary, we provide medical, dental, and life insurance, a matching 401(k), and a range of additional perks to show our appreciation including:

• Flexibility
• Vacation/Sick Pay
• Holiday Pay + 2 Floater Holidays
• Employee Discount
• Company Paid Social Events

Our employees enjoy the family‑friendly, positive culture at Custom Alarm. We believe in doing the right thing, fostering a lifelong learning environment and delivering top‑notch customer service while making sure we enjoy the process along the way. Take just a quick 15 minutes to apply today on our website and experience it for yourself!