Sr Manager Brand & Product Marketing

Sr Manager Brand & Product Marketing page is loaded## Sr Manager Brand & Product Marketing locations:
Bayport, MNtime type:
Full time posted on:
Posted Todayjob requisition :
R-1169
** ANDERSEN CORPORATION

SUMMARY:

** At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live.

Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector.

Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality.
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* Job Description:

** Position Purpose  The Sr. Marketing Manager for Andersen is responsible for overseeing brand marketing, product marketing, and customer insight functions. This role is pivotal in setting the long-term strategic direction for the Andersen brand, making high-impact decisions that drive market demand and enhance brand and product preference. By gathering and assessing customer and marketing data, the Sr. Marketing Manager ensures that customer insights inform marketing strategies and decisions, ultimately contributing to the overall market success of Andersen’s products.
Position Responsibilities  Develop and execute strategies to build and strengthen the Andersen brand. Define and maintain brand standards, manage brand education, and oversee activation to ensure consistent identity and messaging across all channels. Monitor and measure brand performance and perception.  Manage large scale, national brand marketing campaigns and initiatives to drive brand preference and choice.  Develop differentiated product positioning and messaging for Andersen products.

Plan and execute marketing campaigns and go-to-market strategies. Equip sales teams with tools and materials to sell effectively. Manage product launches for successful market entry.  Conduct ongoing market research to understand trends and customer needs. Develop and maintain customer personas to guide marketing strategy. Implement a customer insights model for consistent data collection. Establish processes to integrate insights into marketing strategies and business decisions.

Regularly communicate customer-driven insights to stakeholders to inform product development, marketing campaigns, and overall business strategy.  Manage high-performing team and key agency partnerships.
Manage brand and product marketing and large scale media budgets.
Other duties as assigned by manager.
Direction of Others  Manages direct reports; provides ongoing mentorship and development of junior team members.  Collaborates with a diverse group of senior internal and external partners, including responsibility for leading major cross-functional initiatives that drive organizational change.  Provides brand guidance to large group of internal and external partners.
Minimum Qualification, Skill and/or Competency Requirements  BSBA in marketing or related field  Minimum 10 years of brand and marketing experience with a proven track record leading successful, large-scale marketing campaigns; agency and design experience preferred.
Able to define and executive against long-term strategies that drive business outcomes  Sets high standards for expertise.  Supports company-wide collaboration.  Experience managing high-performing teams and demonstrated ability to lead with empathy.  Able to make critical decisions while managing risk.  Adept at navigating organizational change and ambiguity.  Advanced data analysis, strategic planning skills needed to enable data-driven decisions.
Fosters a culture of continous learning and innovation; leads with growth mindset.
Stays apprised of industry trends and techniques and brings forward innovative ideas.
Strong written and verbal communication skills that enables engagement at all levels of the organization, including executive leaders.
COMPENSATION:
Pay is based on several factors including but not limited to work experience, education,…