Social Media Director

Social Media Director Reports to Executive Director of Brand & Mission

Word on Fire Catholic Ministries is a nonprofit global media apostolate that supports the work of Bishop Robert Barron and reaches millions of people to draw them into—or back to—the Catholic faith.

The Social Media Director serves as a strategic architect of Bishop Robert Barron’s digital presence, leading social media efforts across global platforms to advance Word on Fire Catholic Ministries’s mission of evangelization. The Social Media Director engages the culture by anticipating key moments, building influential relationships, and translating the truth, goodness, and beauty of the Catholic faith into content that reaches millions.

Location: Rochester, MN

Employment Type: Full-time

• Work in close partnership with CEO and executive leadership to direct the overarching digital narrative for Bishop Robert Barron, ensuring his voice serves as the primary catalyst for cultural engagement across all global social media platforms
• Present high-impact initiatives to the CEO that provide influential cultural moments as points of contact between Bishop Barron and his intended audience; apply a strategic approach to social positioning and communications
• Consistently reinforce the core identity of Word on Fire through social channels, i.e. the teaching, preaching, and person of Bishop Robert Barron; uphold the dignity of his person and the Church's teachings
• Anticipate and capitalize on high-stakes cultural moments, positioning Bishop Barron to engage in these moments proactively rather than reactively
• Steward Bishop Barron’s digital reputation with a deep understanding of public relations, ensuring that social media engagement functions as a sophisticated PR engine that protects and promotes the mission of Word on Fire
• Craft and execute a multi-platform growth strategy that prioritizes reach into the "nones" and secular demographics, leveraging Bishop Barron’s unique charism for evangelization
• Monitor digital sentiment and cultural shifts, ensuring the apostolate pivots quickly to protect and elevate Bishop Barron's voice
• Oversee the aesthetic and intellectual integrity of all content, ensuring that every short-form video, long-form discourse, and visual asset reflects the excellence and dignity of Word on Fire’s brand
• Cultivate strategic, high-level relationships with global digital influencers and media personalities to facilitate collaborative opportunities
• Translate complex theological and philosophical insights into high-impact digital assets that resonate with a global audience while maintaining the rigor of the Catholic intellectual tradition

• Extensive experience managing the digital presence of a high-profile public figure, major talent, or political leader, with a proven track record of successful reputation management
• 7 years of leadership in digital strategy or talent management within high-pressure, 24/7 media environments
• A sophisticated understanding of "celebrity" or public-intellectual dynamics, including the ability to navigate the nuances of a person-centric brand
• High-level strategic autonomy, demonstrated by the ability to move an organization from a defensive posture to a proactive, trend-setting digital presence
• Expert-level knowledge of social media as a PR tool, with the instinct to manage rapid-response situations and high-stakes cultural moments
• Exceptional ability to internalize and amplify the specific voice, tone, and cadence of Bishop Robert Barron
• Deep familiarity with the Catholic intellectual tradition and the teachings of the Church
• Ability to work irregular hours and travel as necessary to provide real-time digital coverage for the Bishop Barron’s events and public appearances
• Commitment to the mission of Word on Fire

• Master’s degree in Theology, Philosophy, or a related field
• Direct experience in crisis communications or digital public relations
• Experience managing digital accounts with a global reach exceeding one million followers

• Ability…