Short Form Video Content Creator

We anticipate the application window for this opening will close on - 25 Aug 2026 Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year.

Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

This role supports strategic communications and digital engagement initiatives by creating audience-focused short-form content optimized for social and owned digital channels. The function helps translate business, employee, and thought leadership stories into platform-native content that increases reach, engagement, and audience connection across channels such as Linked In, Instagram Reels, You Tube Shorts, and emerging platforms. The position is based at Medtronic's Operational Headquarters (OHQ) in Minneapolis, Minnesota and works in an onsite environment, collaborating closely with communicators, content contributors, and business stakeholders.

Minimal travel may be required to support content capture, internal events, and storytelling initiatives. The Short-Form Video Content Creator develops engaging, mobile-first content designed for digital and social audiences. This role combines storytelling, platform expertise, audience insights, and content optimization to create high-performing short-form video assets that support communication objectives and strengthen audience engagement. The position works closely with communicators and subject matter experts to transform ideas, events, and business narratives into compelling digital content.

• Create short-form video content optimized for social and digital platforms, including Linked In, Instagram Reels, You Tube Shorts, and other emerging channels.
• Capture, edit, and publish content using mobile-first production workflows and creator-focused tools.
• Develop platform-native storytelling assets including behind-the-scenes content, employee-generated content, thought leadership clips, and event-based coverage.
• Repurpose existing video, written, and presentation content into engaging short-form assets designed for mobile audiences.
• Create captions, subtitles, graphics overlays, and basic visual enhancements that improve engagement, accessibility, and audience retention.
• Analyze content performance metrics and apply insights to improve creative approaches, audience engagement, and content effectiveness.
• Test new formats, hooks, editing styles, and storytelling techniques to optimize content performance across channels.
• Partner with communicators, content contributors, and subject matter experts to develop authentic and audience-focused digital content.

• A short-form digital content creation role
• A mobile-first storytelling role
• A social and audience engagement role
• A creator-focused content role
• A platform optimization role
• A fast-turn content production role

• A traditional video production position
• A motion graphics specialist role
• A long-form video production role
• A studio production role
• A broadcast production role
• A cinematography-focused role
• A production equipment management role
• A corporate video producer role

• Bachelor's degree and minimum 2 years of experience creating content for digital, social media, or owned-channel environments; or advanced degree.
• Experience creating short-form content for platforms such as Linked In, Instagram Reels, You Tube Shorts, Tik Tok, or similar social media channels.
• Experience using mobile-first video production workflows and content creation tools to capture and edit digital content.
• Portfolio demonstrating short-form content creation, visual storytelling, and audience-focused content development.
• Experience analyzing content performance metrics and applying insights to improve engagement and audience retention.

• Experience using creator-focused content platforms such as Cap Cut, Adobe Express, Canva, Descript, Riverside, or similar tools.
• Experience supporting employee-generated content, executive communications, or thought leadership content programs.
• Knowledge of social media analytics, channel optimization, and audience growth strategies.
• Experience creating content using smartphone-based video production techniques and lightweight creator equipment.
• Experience leveraging artificial intelligence-enabled content creation or video editing tools.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job…