Senior Marketing Coordinator

Company Description

AANEM is the leading membership organization serving neuromuscular and electrodiagnostic health care professionals, including physicians, researchers, technologists, and industry collaborators. AANEM’s vision is to be the premier organization ensuring high-quality neuromuscular and electrodiagnostic care for all patients. Its mission focuses on improving patient care and advancing the science of neuromuscular diseases and electrodiagnostic medicine by supporting those who treat muscle and nerve disorders.

Guided by core values of patient care, provider education, professionalism, policy leadership, and collaboration, AANEM promotes best practice standards and ethical, cost-effective care. The organization fosters a multidisciplinary environment where members can learn, share expertise, and advance the field together.

AANEM is located in Rochester, MN. This is an onsite position.

The Senior Marketing Specialist is a creative, data-driven professional responsible for the execution, optimization, and analysis of multi-channel marketing campaigns. Working closely with the Manager and design staff, this role bridges the gap between creative concept and technical execution. The ideal candidate possesses a strong visual sense, excellent copywriting skills, and a deep understanding of digital platforms, digital layout, and audience engagement metrics.

• Reports to the Marketing Manager
• Works with other departments to develop content and messaging that helps them achieve their goals
• Interacts with Board and committee members, AANEM members, and potential members

• Campaign Execution: Manage and deploy day-to-day digital marketing workflows across email marketing platforms, social media channels, and web properties.
• Content Creation & Digital Layout: Draft, proofread, and edit high-impact copy for newsletters, promotional materials, and web content. Utilize design principles to lay out digital communications and collaborate with the design team on complex assets.
• Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) for all digital campaigns, translating data into actionable recommendations to optimize future performance.
• Brand Amplification: Ensure all public-facing content adheres strictly to brand guidelines while consistently identifying new opportunities for community growth and audience reach.
• Cross-Functional Collaboration: Partner with the Graphic Designer to translate campaign briefs into compelling visual collateral, providing strategy and copy framework support.

• Proficiency in digital layout tools, content management systems (CMS), and marketing automation software.
• CRM/Marketing Automation:
  Experience with or exposure to Hub Spot (specifically list management and social scheduling) is a significant plus.
• Strong analytical skills with experience utilizing platform metrics to drive content strategy.

• Bachelor’s degree in marketing, Digital Media, Graphic Design, Communications, or a related field.
• 5+ years of experience executing digital marketing campaigns and managing corporate social media/email platforms.

Annual Salary Range: $62,000-$70,000

Working Conditions: For those working in the Rochester Office, nearly all work is performed in a comfortable indoor facility. The position frequently involves having to meet deadlines, shifting quickly from on task to another; changes in the nature or volume of work; coordinating activities with other employees; and handling the stress of competing priorities.

Physical Requirements: The employee is regularly required to sit, reach, talk, hear, and occasionally be able to lift boxes, merchandise, etc. up to 15 pounds. Prolonged periods of sitting at a desk and working on a computer.

Vision Requirements: Ability to see information in print and electronically; ability to identify and distinguish colors to proof work on web site and print material; close vision for working in front of computer screens and working on print material.

Travel Required: All AANEM staff are required to work at the annual meeting. This event…