Director Of Brand Engagement & Audience Development - Kttc

DIRECTOR OF BRAND ENGAGEMENT & AUDIENCE DEVELOPMENT - KTTC

Job Category: Creative Services

Requisition Number: DIREC
016884

• Posted :
  September 21, 2026
• Full-Time

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About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$55,000 - $65,000/yr. (D.O.E) - with bonus potential

Shift and

Schedule:

Job Type:

Full-Time

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KTTC/KXLT is an innovative leader in the Rochester/Mason City/Austin market. With a proud legacy of leading the market in news and community initiatives, we are constantly evolving and pushing to meet people where they consume news and deliver compelling content across all platforms.

We are seeking a Director of Brand Engagement & Audience Development to lead our station's creative vision and strategic marketing initiatives. This role serves as a central hub for station-wide creative efforts, bridging news, programming, sales, and promotion departments to elevate our brand presence and community impact.

The successful candidate will leverage deep digital and marketing expertise to identify growth opportunities through evolving media channels, build strategic community partnerships, and develop revenue-generating creative initiatives that align with our station's values. This position reports directly to the General Manager of the station and manages cross-functional teams to execute integrated marketing and creative campaigns.

• Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
• Identify, cultivate, and manage strategic community partnerships that align with station values
• Plan and execute station events and promotional activations
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show
• Partner with the sales team to conceive and execute innovative, revenue-generating ideas
• Spearhead innovative streaming content initiatives by collaborating with external content gatherers, creative partners, and community organizations; help drive production and vision behind new digital/OTT programming (with potential to host select segments).
• Help foster a…