Area Sales Director, Surgical Sales

Area Sales Director, Surgical Sales

The anticipated salary range for this position is $140-170k plus $85K incentive. The actual compensation offered may vary based on job related factors such as experience, skills, education and location.

Driving revenue growth, profitability, and market expansion across the surgical portfolio while building, developing, and sustaining a high‑performing sales organization. This leader is accountable for business results and talent quality, guiding performance management and career development for the field sales team.

• Lead, coach, and develop a high-performing surgical sales organization focused on results and long-term capability building.
• Continuously assess talent performance, identify top performers, underperformance, and future leaders within the organization.
• Build structured development plans for sales representatives, including skill development, clinical acumen, and strategic selling capability.
• Drive accountability through clear expectations, performance metrics, and consistent field engagement.
• Conduct regular field coaching, joint calls, and performance reviews to elevate individual and team effectiveness.
• Recruit, hire, and onboard top-tier sales talent aligned to organizational culture and performance standards.
• Develop succession pipelines and ensure readiness of future sales leaders within the region.
• Own revenue, margin, and operating income performance across the surgical portfolio.
• Drive strategic CPT conversions and surgical product adoption across key accounts.
• Establish and maintain executive-level relationships within IDNs, health systems, and large acute care customers.
• Partner cross-functionally with marketing, operations, implementation, and product teams to support strategic initiatives.
• Oversee forecasting, pipeline management, and disciplined sales execution across the team.
• Act as an escalation point for strategic customer and field issues, ensuring timely resolution and alignment.

• Bachelor’s degree required.
• 8+ years of progressive healthcare sales experience within surgical products, medical devices, or perioperative solutions.
• 5+ years of sales leadership experience managing geographically dispersed, high-performing teams.
• Demonstrated ability to assess talent, build capability, and improve performance in field sales organizations.
• Strong coaching, mentoring, and leadership development skills.
• Proven success driving revenue growth, margin improvement, and complex sales execution.
• Strong understanding of hospital systems, perioperative workflows, and surgical product environments.
• Ability to lead complex sales cycles across IDNs, GPOs, and multi-site health systems.
• Strong financial acumen and operational discipline.
• Exceptional communication, executive presence, and influence skills.
• Experience with CRM tools and performance analytics.
• Strong analytical and problem-solving capabilities.

• Experience building or transforming sales organizations.
• Background in custom procedure trays, surgical drapes/gowns, or perioperative solutions.
• Experience with structured sales methodologies (e.g., Challenger, consultative selling).
• Prior responsibility for succession planning or multi-layer sales leadership teams.

• Ability to travel extensively within assigned territory (up to 75‑85%).
• Valid driver’s license and clean driving record required.
• Ability to work in clinical environments, including operating rooms.
• Ability to manage multiple competing priorities across people leadership and strategic account execution.

• Comprehensive Healthcare Plan – Medical, dental, and vision plans start on day one of employment for full-time teammates.
• Educational Assistance – We offer educational assistance to all eligible teammates enrolled in an approved, accredited collegiate program.
• Employer-Paid Life Insurance and Disability – We offer employer-paid life insurance and disability coverage.
• Voluntary Supplemental Programs – Additional options to secure your financial future including supplemental life, hospitalization, critical illness, and other insurance programs.
• Support for your Growing Family –…