Sales Lead Generation Analyst

Broadway Plaza
15 1st St SE
Rochester, MN 55904, USA

• On-site
• Full-Time
• Requisition #: SALES
  001405

Position Type: Full time

Compensation: $52,200.00 - $69,000.00 per year

Location: Broadway Plaza - 15 1st Street, Rochester, MN 55902

Schedule: The general schedule will be Monday - Friday, 8:00am - 5:00pm
* Schedules may change based on business needs. May include holidays and alternate workdays or hours as needed.

Reside is an industry leader in the alternative‑accommodations industry, designed to blur the lines between hotels and apartments. With operations in over 200 United States cities and 130 foreign destinations, the Reside family of brands delivers multi‑platform logistics‑based housing solutions that combine the efficiencies and high‑touch service of a small company with the scope and capabilities of a global organization.

This role is responsible for identifying, researching, qualifying, and maintaining prospective customer leads to support business development and sales objectives. This entry‑level role utilizes various research methods, outreach channels, and customer relationship management (CRM) tools to build and maintain a pipeline of qualified prospects. The analyst gathers and verifies customer information, documents interactions, and provides actionable insights that support sales growth and customer acquisition efforts.

What you’ll be doing:

• Research, identify, and qualify prospective customers through various lead generation channels.
• Conduct outreach activities to gather information, assess customer needs, and determine sales potential.
• Verify and validate lead data to ensure accuracy and relevance.
• Maintain and update customer and prospect information within CRM systems.
• Document customer interactions, feedback, and key business intelligence to support sales activities.
• Collaborate with sales and marketing teams to develop and maintain a pipeline of qualified opportunities.
• Assist in executing lead generation campaigns and prospecting initiatives.
• Monitor lead activity and provide regular updates on lead status and conversion progress.
• Support trade shows, networking events, promotional activities, and other business development initiatives as assigned.
• Follow established processes and procedures to ensure data integrity and compliance with company standards.
• Perform other related duties as assigned.

Supervisory Responsibilities:

This position does not supervise any employees.

May also provide cross‑training for staff.

Travel:

• This position could require minimal travel, up to 5% of the time.

What you’ll bring:

• Bachelor's degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and experience.
• 1 - 2 years of experience in lead generation, sales support, customer service, marketing, or related field.
• Experience using CRM platforms such as Salesforce, Hub Spot, Microsoft Dynamics, or similar systems, preferred.
• Exposure to business development, prospecting, or customer acquisition activities, preferred.

What we are looking for:

• Knowledge of lead generation and prospecting principles.
• Strong research, analytical, and information‑gathering skills.
• Ability to communicate professionally via phone, email, and virtual platforms.
• Proficiency in CRM software and Microsoft Office applications.
• Strong organizational skills with attention to detail and data accuracy.
• Ability to manage multiple tasks and priorities in a fast‑paced environment.
• Basic understanding of sales processes and customer acquisition strategies.
• Ability to work independently while following established guidelines and procedures.
• Lead Generation: Identifies, researches, and develops qualified prospects through various channels to build and maintain a pipeline of potential sales opportunities.
• Qualifying Prospects: Evaluates prospective customers by assessing needs, interest, fit, and buying potential to determine sales readiness.
• Customer Relationship Management (CRM): Maintains accurate and organized customer and prospect information, documents interactions, and leverages CRM tools to support sales activities and reporting.
• Information Gathering: Collects,…