Sales Lead Generation Specialist

Position Type

Full time

$52,200.00 - $69,000.00 per year

Broadway Plaza - 15 1st Street, Rochester, MN 55902

The general schedule will be Monday - Friday, 8:00am - 5:00pm. Schedules may change based on business needs. May include holidays and alternate workdays or hours as needed.

Reside is an industry leader in the alternative-accommodations industry, designed to blur the lines between hotels and apartments. With operations in over 200 United States cities and 130 foreign destinations, the Reside family of brands delivers multi-platform logistics-based housing solutions that combine the efficiencies and high-touch service of a small company with the scope and capabilities of a global organization.

This role is responsible for identifying, researching, qualifying, and maintaining prospective customer leads to support business development and sales objectives. This entry-level role utilizes various research methods, outreach channels, and customer relationship management (CRM) tools to build and maintain a pipeline of qualified prospects. The analyst gathers and verifies customer information, documents interactions, and provides actionable insights that support sales growth and customer acquisition efforts.

• Research, identify, and qualify prospective customers through various lead generation channels.
• Conduct outreach activities to gather information, assess customer needs, and determine sales potential.
• Verify and validate lead data to ensure accuracy and relevance.
• Maintain and update customer and prospect information within CRM systems.
• Document customer interactions, feedback, and key business intelligence to support sales activities.
• Collaborate with sales and marketing teams to develop and maintain a pipeline of qualified opportunities.
• Assist in executing lead generation campaigns and prospecting initiatives.
• Monitor lead activity and provide regular updates on lead status and conversion progress.
• Support trade shows, networking events, promotional activities, and other business development initiatives as assigned.
• Follow established processes and procedures to ensure data integrity and compliance with company standards.
• Perform other related duties as assigned.

• This position does not supervise any employees.
• May also provide cross-training for staff.

• This position could require minimal travel, up to 5% of the time.

• Bachelor's degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and experience.
• 1 - 2 years of experience in lead generation, sales support, customer service, marketing, or a related field.
• Experience using CRM platforms such as Salesforce, Hub Spot, Microsoft Dynamics, or similar systems, preferred.
• Exposure to business development, prospecting, or customer acquisition activities, preferred.

• Knowledge of lead generation and prospecting principles.
• Strong research, analytical, and information-gathering skills.
• Ability to communicate professionally via phone, email, and virtual platforms.
• Proficiency in CRM software and Microsoft Office applications.
• Strong organizational skills with attention to detail and data accuracy.
• Ability to manage multiple tasks and priorities in a fast-paced environment.
• Basic understanding of sales processes and customer acquisition strategies.
• Ability to work independently while following established guidelines and procedures.

• Lead Generation – Identifies, researches, and develops qualified prospects through various channels to build and maintain a pipeline of potential sales opportunities.
• Qualifying Prospects – Evaluates prospective customers by assessing needs, interest, fit, and buying potential to determine sales readiness.
• Customer Relationship Management (CRM) – Maintains accurate and organized customer and prospect information, documents interactions, and leverages CRM tools to support sales activities and reporting.
• Information Gathering – Collects, verifies, analyzes, and organizes data from multiple sources to support prospect qualification and informed…