Commercial​/SLED Sales Team Lead

Position Overview

We are seeking a results-driven Commercial/SLED Sales Leader located in either the New England or Texas market(s). The role oversees and drives the performance of the commercial/SLED sales team.

• Lead, mentor, and motivate a team of Account Executives to achieve and exceed targets.
• Set clear sales goals, KPIs, and performance expectations.
• Develop and implement strategic sales plans to drive revenue growth.
• Manage key accounts and support the team in closing high-value deals.
• Conduct regular performance reviews and provide coaching and feedback.
• Collaborate with marketing and product teams to align on campaigns and offerings.
• Recruit, onboard, and train new sales team members.
• Ensure consistent use of CRM tools.
• Maintain pipeline development, opportunity management/forecasting, and demand generation.
• Ensure quality, accuracy, and process consistency in the sales organization’s planning efforts.
• Work closely with sales management peers to inspect sales process quality and prioritize improvement opportunities.
• Facilitate continuous process improvement to drive sales and revenue growth and exceed customer satisfaction expectations.

• Valid driver’s license.
• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• 5+ years of experience in sales with a proven track record of meeting quotas.
• 2+ years of experience in a leadership or supervisory role.
• Strong knowledge of sales processes, pipeline management, and forecasting.
• Excellent communication, negotiation, and interpersonal skills.
• Experience using CRM software and sales analytics tools.
• Demonstrated full lifecycle of personnel management.
• Ability to develop comprehensive account plans and strategy.
• Experience selling professional and managed services.
• Ability to cultivate C-level relationships and understand underlying business drivers.
• Ability to capture large multi-year IT annuity contracts.
• Knowledge of industry CRM applications.
• Familiarity with OEM business processes and discount negotiation.
• Strong presentation and customer-facing meeting skills.
• Work effectively with or without dedicated management/mentor supervision.
• Excellent vendor and customer communication.
• Strong phone skills: active listening, open-ended questioning, courteous mannerisms, technical literacy.
• Excellent writing skills: grammar, professional style, technical language.
• Multi-tasking and high-volume sales role success measured by accuracy, response rate, and customer requirement understanding.
• U.S. citizenship required.

Red River is an equal opportunity employer. All qualified applicants will receive consideration for employment. The company does not discriminate on the basis of any protected characteristic as defined by state or federal law. Applicants requiring reasonable accommodation may contact

Red River offers a competitive salary, excellent benefits, and an exceptional work environment.