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Pricing Analyst

Job in City of Rochester, Rochester, Monroe County, New York, 14602, USA
Listing for: adMarketplace, Inc.
Full Time position
Listed on 2026-08-06
Job specializations:
  • Business
    Data Analyst, Business Intelligence
Salary/Wage Range or Industry Benchmark: 70000 - 80000 USD Yearly USD 70000.00 80000.00 YEAR
Job Description & How to Apply Below
Location: City of Rochester

Who We Are

ad Marketplace is the largest global marketplace for Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines.
Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they’re actively seeking.
Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5

Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike.

The Role

We have an exciting opportunity for a Pricing Analyst to join our growing Advertiser Pricing team. The right person is passionate about leveraging data to solve complex business challenges and drive measurable business impact. In this role, you will optimize advertiser pricing strategies, support revenue forecasting, and influence key business decisions through data-driven insights. You'll partner cross-functionally with Product, Engineering, Sales, Finance, and Account Management to develop scalable analytical solutions that improve marketplace performance and operational efficiency.

What

You'll Do:
  • Analyze large and complex datasets to identify pricing optimization opportunities, marketplace trends, and revenue growth drivers.
  • Develop data-driven pricing recommendations that maximize revenue while balancing advertiser performance and marketplace health.
  • Manage a portfolio of advertiser accounts by monitoring performance, optimizing pricing strategies, and identifying growth opportunities.
  • Monitor marketplace performance, investigate performance fluctuations, identify root causes, and recommend solutions.
  • Support yield forecasting by analyzing historical performance, evaluating key business drivers, and developing revenue projections across products, publishers, and markets.
  • Partner with senior team members to maintain and enhance forecasting models, monitor forecast accuracy, and communicate forecast assumptions and risks to stakeholders.
  • Support experimentation and ongoing performance measurement to evaluate pricing strategies and business initiatives.
  • Partner closely with Product, Engineering, Sales, Account Management, Finance, and Business Operations to support cross-functional initiatives and ensure alignment with business objectives.
  • Continuously improve pricing processes, reporting, and analytical workflows through automation and process optimization.
Qualifications:
  • BA/BS degree or equivalent in Statistics, Mathematics, BI, CS, Engineering, or a related field; advanced degree is a plus
  • 1+ years of relevant experience in data analysis, business intelligence, or a related analytical role.
  • Proven ability to organize and analyze large datasets, identify trends, and translate complex analyses into clear business recommendations.
  • Advanced proficiency in Microsoft Excel (pivot tables, advanced formulas, lookups, etc.).
  • Strong SQL skills and experience working with relational databases.
  • Experience building dashboards using Tableau, Sigma, Power BI, or similar BI platforms.
  • Experience with Python or other scripting languages is a plus.
  • Excellent written and verbal communication skills with the ability to present technical concepts to both technical and non-technical audiences.
  • Strong analytical thinking, business judgment, and problem-solving skills.
  • Ability to manage multiple priorities in a fast-paced, collaborative environment while maintaining a high level of attention to detail.
  • Experience in digital advertising, marketplace businesses, e-commerce, fintech, or related industries is preferred.
  • Demonstrated ownership, curiosity, and a continuous improvement mindset.


* Compensation:
$70,000 - $80,000 + Bonus & Equity

Join Us

ad Marketplace has been named as one of the best places to work in New York City by Built In and Crain’s- the latter of which have…

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