Sr Multimedia Producer

Overview

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address): 220 Hutchison Rd, Rochester, New York, United States of America, 14627

Opening Worker Subtype:
Regular

Time Type Full time

Scheduled Weekly Hours 40

Department 100027 Ofc University Mkting & Comms

Work Shift UR - Day (United States of America)

Range UR URG 111

Compensation Range $63,815.00 - $95,723.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Develops, produces, directs, shoots, and edits strategic, engaging, informative video stories for the marketing, content, social media, web, and media relations teams at the University using animations and motion graphics as a key platform for storytelling and brand activation. Edits and adds content to videos using modern multimedia design, animation, interactive graphics, digital storytelling and visual innovation that advances the institution’s strategic goals and priorities around brand and storytelling.

This individual is a key member of the broader multimedia team and is skilled in video production, motion design, and photography with a focus on driving creative strategy and producing timely, strategically aligned digital content. Works in lockstep with fellow creatives and the marketing, content, and digital teams to bring to life— in compelling ways —multimedia stories related to people, activities, and information that is relevant to key audiences.

Tracks, reports, and analyzes budget and schedules for the assigned multimedia projects.

Develops video project concepts including ability to lead project development, storyboarding, prototyping, scriptwriting, and consulting with university partners. Responsible for driving brand strategy within the multimedia space by capturing and editing video and photography, working with members of the multimedia and design team(s) to refine processes, manage deliverables, and ensure alignment with broader strategic goals. Collaborates with art directors, writers, and production crew to understand multimedia/video status and needs.

Multimedia Storytelling & Motion Design

• Leads, develops, and executes motion graphics, video graphics, animated explainers, and dynamic visual assets for digital platforms, including digital advertising, social media, and more. Composes narratives, develops scripts and storyboards, edits video, and delivers high-quality, optimized assets. Brings static content to life through animation, interactive design, and video that aligns with brand strategy, creative identity standards, and storytelling goals.

Creative Strategy & Concept Development

• Partners with internal stakeholders and creative colleagues to brainstorm and develop visual strategies that meet project goals. Translates abstract ideas and messages into impactful multimedia assets that resonate with target audiences. Upholds and evolves the University’s brand identity across digital executions. Ensures consistency in visual language, tone, and quality across all deliverables.

Project Management & Cross-Platform Execution

• Oversees assigned multimedia projects from concept to completion, often under tight timelines. Manages the creative process independently or in collaboration with members of the multimedia, design, digital, content, social media, enrollment, and brand teams—balancing creative vision with technical execution. Ensures multimedia content is optimized for format, accessibility, and user engagement. Secures shooting locations, talent, and all necessary equipment required…