Paid Search Manager

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting.

They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

Manage, retain and enable performance of talent

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.

• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.

Expert in project management and task prioritization

• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
  
  Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Effective collaboration in support of maximizing client business outcomes

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding…