Senior Media Operations Specialist

• Base Pay $49,000.00 - $78,000.00 / Year
• Employee Type Full-Time Exempt

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

The Senior Media Operations Specialist (SMOS) has consistently demonstrated a level of accuracy and autonomy through their experience or tenure. Persons in this role have mastered all functionality of trafficking, Q/A, stewardship and have proactively influenced operational improvements. A SMOS has demonstrated impact via standard and error-free outputs, autonomous decision-making at critical junctures, accountability and deep platform subject matter expertise. In this role, the SMOS is the first point of contact for all creative and trafficking needs on unique accounts.

• Through an established workflow, published SOPs, and best-in-class tools, technology, and resources, the SMOS is accountable for onboarding employees into the Media Operations Specialist role
• In conjunction with the Manager, Ad Operations, the Senior Media Operations Specialist is responsible for setting the systems and infrastructure for accurate deployment of client creative assets, ensuring materials are delivered precisely, timely and to the exact specifications as outlined in contractual agreements with stakeholders – internal and external
• Following predetermined evaluation periods, the SMOS will assess all onboarding documentation and make necessary updates to ensure alignment with current processes

• With an eye on standardization, quality, automation and continuous improvement, the SMOS will be responsible for continuous review and optimization of processes.
• Accountable for process improvements through the lens of digital transformation, SMOS will provide ongoing training and support for the media operations specialist team.
• Ensure that all campaign elements, such as creative assets, dynamic elements, and tracking codes, are correctly implemented and delivered to the channel teams.

• Facilitate clear and effective communication between account service, integrated planning, channel and media operations to ensure alignment on campaign creative, timelines, and deliverables.
• Act as the first point of contact for resolving any issues or discrepancies that arise during the campaign lifecycle, coordinating with all teams to find solutions.
• Provide training and support to internal teams on media operations processes and tools, ensuring they have the knowledge needed to manage client expectations effectively.
• Foster a collaborative environment between teams, encouraging open communication and teamwork to achieve common goals.

• Manage and execute Dynamic Creative Optimization (DCO) campaigns across platforms (e.g., CM360, DV360, Meta, etc.), ensuring accurate setup, trafficking, and delivery.
• Collaborate with Strategy, Creative, and Analytics teams to translate campaign objectives into dynamic creative frameworks, including audience segmentation, messaging variants, and feed logic.
• Oversee creative feed onboarding, QA, and ongoing validation, ensuring data integrity and alignment with creative logic.
• Troubleshoot and resolve issues related to feed ingestion, creative rendering, and dynamic logic application in partnership with internal teams and external vendors.
• Conduct thorough QA of dynamic creatives, including scenario‑based validation (audience, geography, device, etc.) to confirm correct variant delivery.
• Partner with vendors to implement advanced DCO use cases, including real‑time triggers and personalization strategies.
• Act as a…