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Marketing & Media Effectiveness Analyst

Job in City of Rochester, Rochester, Monroe County, New York, 14602, USA
Listing for: Colgate
Full Time position
Listed on 2026-07-16
Job specializations:
  • IT/Tech
    Data Analyst, Data Science Manager, Business Systems & Technology Analysis
Salary/Wage Range or Industry Benchmark: 96000 - 121000 USD Yearly USD 96000.00 121000.00 YEAR
Job Description & How to Apply Below
Location: City of Rochester

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:

Marketing & Media Effectiveness Analyst

Travel Required:

up to 10% of time

Posting

Start Date:

7/6/26

Hybrid

No Relocation Assistance Offered

Job Number #174527 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

This role is responsible for driving transformational analytic capabilities, enabling robust business performance.

In this role you will support and enable the Marketing and Media Effectiveness (MME) roadmap. You will own major MME studies, coordinating between 3rd party data providers, Media agencies and internal stakeholders to ensure a seamless process. You will need to have a good understanding of Syndicated, Media and POS data to identify and troubleshoot data issues. You must also have some understanding of Advanced Analytics methodologies to translate Analytics reports into insights.

You must have strong analytical ability, intellectual curiosity, attention to detail and an attitude to stay abreast of advancements in Analytics.

Key Responsibilities
  • End to end Advanced Analytics project management, particularly Marketing Mix Models (MMM).
  • Coordinate with external 3rd party vendors and internal support teams to ensure the data inputs into the Analytic model are available and correct.
  • Pull input data for Analytics modeling from different data sources, as required, yourself.
  • Build sound knowledge of Colgate-Palmolive’s reporting systems and data sources and provide troubleshooting if necessary.
  • Translate Advanced Analytics outputs into insights and implications to the business.
  • Gain knowledge of our product categories and learn about new and emerging digital media data streams and Analytic methodologies.
Required Qualifications
  • 3+ years supporting Analytics teams and enabling Marketing and Media Effectiveness (MME) roadmaps.
  • Bachelor’s degree required. Preferred specializations in Business, Data Analytics, Computer Science, or any related field.
Preferred Qualifications
  • Understanding of Point of sale data, major Syndicated data sources, Panel data and Media data.
  • Comfortable working/pulling from multiple datasets and combining information in a visually appealing manner.
  • Ability to manage Analytics projects from end to end.
  • Ability to translate Analytics data to insights and implications.
  • Ability to manage multiple projects with competing deadlines.
  • Ab…
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