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Digital Sales Planner, Programmatic

Job in Rochester, Monroe County, New York, 14600, USA
Listing for: Nbcuniversal
Full Time position
Listed on 2026-08-08
Job specializations:
  • IT/Tech
    Digital Marketing, Data Analyst
Salary/Wage Range or Industry Benchmark: 70000 - 75000 USD Yearly USD 70000.00 75000.00 YEAR
Job Description & How to Apply Below
  • Compensation: USD 70000 - USD 75000 - yearly
Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

As the Programmatic Digital Sales Planner, you will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of our sales offerings across NBCU’s digital portfolio. You will report to the Manager of Programmatic Strategic Planning, stewarding campaign execution with clients, ad tech partners,and media agencies and collaborating with key stakeholders across the NBCU organization in order to meet revenue goals.

Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role.

Responsibilities
  • Work across internal departments (Sales, Planning, Ad Ops, Account Management, Inventory) to develop, implement, and execute programmatic campaigns across NBCU’s core digital properties and Peacock
  • Team with Programmatic Account Directors todrive advertising revenue via programmatic guaranteed and private marketplace (PMP) sales channels
  • Create media plans that achieve customer goals and maximize revenue across the NBCU portfolio
  • Manage client relationships in close partnership with sales & account management to deliver superior customer service
  • Ensure all programmatic digital campaigns are executed correctly, including (but not limited to) deal creation/set-up, collection of assets, and liaising with internal programmatic Ad Ops teams to launch, manage, and optimize campaigns
  • Lead the monitoring and reporting of deal health and campaign performance to ensure full delivery and maximize revenue potential
  • Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director to enable resolution with client
  • Serve as key internal subject matter expert on everything digital programmatic
Qualifications
  • Four year degree (B.A.,B.S) from an accredited college or university or equivalent experience
Eligibility Requirements
  • Interested candidates must submit a resume/CV  to be considered
  • Must be willing to work in New York, NY
  • Willingness to travel and work overtime
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
Desired Characteristics
  • Prior digital media planning / industry experience
  • Programmatic advertising background is a plus
  • Highly analytical, strategic thinker, problem solver
  • Highly organized and strong attention to detail
  • Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
  • Excellent oral and written communication skills and demonstrated ability to work with broad range of internal and external…
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