Digital Tagging Specialist

• Base Pay $45,000.00 - $62,000.00 / Year
• Job Category Mid
• Employee Type Full-Time Non-Exempt
• Required Degree 4 Year Degree

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

The Digital Tagging Specialist plays a pivotal role in defining and implementing online tagging strategies, ensuring accurate tracking for campaign analysis. Collaborating with internal Analysts, Media Activation Specialists, and external Web Development teams, they create tagging strategies, conduct audits, and contribute to data-driven decision-making. The role demands a proactive approach within a fast-paced environment, emphasizing professionalism, positivity, and continuous learning. A successful Digital Tagging Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues.

Key Outcome: Efficient Media Tag Implementation

Key Responsibilities:

• Work collaboratively with internal teams and external Web Development teams to implement, monitor, and maintain all media tags on website properties.
• Create comprehensive tagging strategy and spec documentation based on Analytics and Media Planning team requirements, aligning on tag logic and usage to capture data for web elements as dictated by measurement framework.
• Implement processes for media tags and applications, adhering to tagging requirements.
• Perform QA and audit media tags in staging environments and on live sites.
• Communicate identified issues to the relevant teams promptly.

Key Responsibilities:

• Act as a subject matter expert in all aspects of digital tagging, contributing to the measurement and improvement of marketing campaigns.
• Monitor data quality, troubleshoot tagging-related issues, and proactively flag and address concerns.
• Support and participate in agency improvement/innovation initiatives.
• Work with stakeholder groups to define and refine tagging strategies.

Key Outcome: Continuous Improvement and Risk Management

Key Responsibilities:

• Perform quality audits, develop formal processes/documentation, and champion continuous improvement efforts.
• Understand and anticipate risks/dependencies across measurement paths.
• Organize and manage multiple priorities and projects, adapting to evolving client needs.
• Maintain high exposure across departments, contributing to client‑facing deliverables.

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics.
  2+ years of experience implementing digital tags and developing tagging strategies.
• Strong organizational, communication, computer, and office procedure skills.
• Intermediate experience with Google Tag Manager, Adobe Launch and/or other tagging tools.
• Familiarity with the data layer, enabling custom website conversion tags based on client needs.
• Intermediate experience with Google Analytics, DCM, Floodlights, Facebook, and other social platforms.
• Strong problem‑solving skills, ability to troubleshoot and provide solutions.

• Experience with Adobe Analytics.
• Google Analytics Certification.
• Experience with Event and Goal tracking.
• Experience with BI Tools (Power BI, Tableau, Qlik, etc.).
• Experience using Project Management software.
• Strong knowledge of marketing/customer metrics.
• F…