Digital Marketing Specialist

Location: City of Rochester

Team Overview:

The FHLBNY Marketing and Corporate Events team is a lean, high-impact group responsible for driving the organization’s brand, communications, and engagement strategy. We manage digital marketing, web and email communications, design and branding, as well as client-facing, employee engagement, trade, and Board events. Our work ensures a cohesive, high-quality experience across every internal and external touchpoint.

Position Overview:

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing initiatives across the Bank’s marketing technology platforms. This role is a hands-on, individual contributor position focused on the development and deployment of email campaigns, landing pages, forms, and web content using the Bank’s marketing automation and Web CMS platforms.

The position collaborates cross-functionally to ensure digital campaigns are aligned with business objectives and technically sound. A strong understanding of marketing automation, web content management, data utilization, and digital best practices is essential to support performance, engagement, and operational efficiency.

Partner with the Sales & Marketing department to develop, and execute digital outreach initiatives for the Bank’s products, services, and programs, ensuring alignment with the Bank’s mission and strategic objectives.

Update, maintain, and enhance the Bank’s public website, ensuring content accuracy, accessibility, and optimal user experience.

Execute the development and deployment of digital content, including landing pages, forms, email campaigns, online campaigns, and other digital media.

Monitor and report on website and campaign performance, digital engagement trends, and the results of marketing initiatives.

Build, execute, optimize, and troubleshoot integrated digital campaigns using the Bank’s marketing automation and web content management platforms.

Essential Job Function:

Digital Marketing Specialist is responsible for supporting the ongoing maintenance, enhancement, and optimization of the Bank's public website and digital marketing initiatives. This professional will develop and deploy digital content, including web pages, online campaigns, email communications, forms, and other digital assets, while analyzing performance and recommending improvements. The ideal candidate combines creativity with strong technical, analytical, and problem-solving skills.

Public Website and Digital Marketing Management Provide ongoing maintenance and support for the company’s public website, ensuring content accuracy, relevance, and alignment with brand and business objectives.

Execute digital initiatives that support business growth, customer engagement, and marketing priorities, including the design and deployment of high‑impact landing pages for campaigns, events, and initiatives.

Leverage data across our marketing technology stack (Liferay, Eloqua, Oracle CX Sales, and Google Analytics) to support digital campaign execution, optimize performance, enhance user engagement, and deliver actionable insights.

Create and publish brand‑aligned digital content in collaboration with Marketing, Member Business, and other cross‑functional partners.

Partner with internal teams to gather, refine, and publish content, providing recommendations to optimize content for digital channels and ensure cohesive, intuitive, and consistent user experiences across the website and related digital communications.

Analyze website performance and user behavior to identify opportunities for new digital content, functional enhancements, and experience improvements.

Manage relationships with digital and technology vendors, as well as website budget oversight, including expense tracking and…