Content Assistant Director, UM&C

Location: City of Rochester

Content Assistant Director, UM&C page is loaded## Content Assistant Director, UM&Clocations:
Wallis Halltime type:
Full time posted on:
Posted Todayjob requisition :
R268226

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.
** Job Location (Full Address):
** 220 Hutchison Rd, Rochester, New York, United States of America, 14627
** Opening:
** Worker Subtype:

Regular Time Type:

Full time Scheduled Weekly

Hours:

40

Department:100027 Ofc University Mkting & Comms

Work Shift:

UR - Day (United States of America)
Range:

UR URG 113

Compensation Range:$77,216.00 - $
* The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
*** Responsibilities:
** Reporting to the Director of Content within University Marketing & Communications (UM&C), this role leads the University’s digital content strategy for flagship channels—including the News Center and other enterprise-level platforms—to strengthen brand reputation, support enrollment and research priorities, and drive measurable engagement across audiences and channels.
This role designs and implements integrated, audience-focused, data-driven content strategies grounded in user research, SEO best practices, and digital governance. This role shapes editorial direction and content experience across websites, search/generative AI platforms, and digital marketing ecosystems; leads complex digital storytelling initiatives; and ensures alignment with University brand, voice, and strategic goals. The role also guides digital modernization efforts, supports change management and training, and mentors content strategists and creators across the University.
** ESSENTIAL FUNCTIONS
**** Digital Content Strategy and Editorial Leadership
*** Leads the content strategy and editorial direction for flagship University digital channels, including the News Center and top-tier web destinations.
* Establishes content priorities, editorial calendars, messaging pillars, and content experiences aligned with audience research.
* Ensures content meets the highest standards for accuracy, accessibility, brand voice, and SEO.
* Identifies and evaluates narratives and innovative storytelling opportunities that showcase key initiatives, programs, and priorities for the institution; accomplishments by faculty, staff, student, and alumni; and research, scholarly, and interdisciplinary work that advance the University’s reputation as a global leader in higher education.
* Plans, writes, and edits highly engaging, user-centered, digital-first content for the flagship channels that supports institutional strategic priorities while adhering to best practices in marketing communications.
* Leads and manages the integrated digital presence for University news across multiple content management systems and platforms. Identifies opportunities for, recommends, and implements content collaboration methods and sharing across units. Facilitates partnerships among and between units to ensure integration exists. Manages relationships and workflows to keep University Marketing & Communications apprised and involved with digital strategy and production.
* Edits text, photos, videos, social media posts, and other materials for brand alignment, readability, digital accessibility, accuracy, grammar and spelling, tone, and search/generative engine optimization (SEO/GEO).
* Uses digital project management applications, content management systems, and imaging/design applications to manage, produce, optimize, publish, and syndicate content for websites, print publications, enewsletter and email marketing campaigns,…