Publisher Direct Strategist; Media​/Buying​/Digital

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

The Publisher Direct Specialist/Digital Media Specialist is becoming autonomous in the day-to-day building of tactical recommendations, activation, and campaign stewardship. Individuals in this role are deepening the skills needed across all facets of the workflow to deliver accurate, timely, and on strategy deliverables. This individual is demonstrating strong communication and collaboration skills while developing a track record of building solid vendor relationships.

Publisher Direct Specialists are beginning to keep a pulse on industry trends, supporting process improvement initiatives, and deepening experience across a variety of tactics. Individuals in this role may be called upon to support training more junior team members on core processes and elements of the work. Prior experience in an agency environment is preferred.

Key Outcome: Develops best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements with oversight from senior team members.

Key Responsibilities:

• Builds a partner consideration set, growing knowledge of partner offerings and how they tie to campaign objectives to generate a recommendation yielding the best possible return with oversight from senior team members
• Leads agency RFP process, including but not limited to development of templates & inputs, sending of RFPs, reviewing responses, seeking proposal revisions, and negotiating various aspects of programs with oversight from senior team members as needed
• Deepening understanding of various potential targeting strategies, placement options, historical performance, and buying means (e.g., direct insertion order vs. programmatic private marketplace deals) and beginning to apply this knowledge to build robust, well thought-out recommendations
• Identifies and brings forward new ideas and partners throughout the year to support test-and-learn strategies
• Clearly articulates needed assets, tagging requirements, and creative best practices for campaign success across all proposed partners
• Acts as primary point of contact between our media partners and Butler/Till’s planning, analytics, and account teams.

Key Outcome: Activates assigned campaigns accurately with limited oversight, demonstrating a growing ability to manage all activation steps from order entry to trafficking to ensure a successful, timely launch.

• Understand all aspects of order creation and partner acceptance, aligned to Agency processes
• Learns the vendor contract review process, ensuring accurate media details and serving a conduit between B/T key stakeholders and media vendor with oversight from senior team members
• Learns to facilitate partner development of custom digital creative assets, acting as a conduit between internal and external stakeholders, managing timeline expectations, and addressing challenges through the process, as needed with support from senior team members
• Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with limited support from senior team members
• Ensures campaigns launched correctly and on time, collecting needed screenshots or other proof of performance

Key Outcome: Maintains a high standard of accuracy in stewarding campaigns, ensuring all campaigns are running as expected, increasing autonomy in problem solving when an issues arises.

• Ensures insertion orders are accurate at all times and have needed partner approvals
• Actualizes and reconciles invoices each month, in a timely manner
• Regularly monitors spend and delivery pacing, ensuring campaigns are running correctly, proactively addressing challenges as needed with support from senior team members

Key Outcome: Learning to manage high-performing campaigns that meet or exceed performance benchmarks, while identifying opportunities to drive further improvement with support from senior team members.

• Deepening understanding of campaign KPIs, metrics,…