Director, Events Marketing

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit

Cadent is looking for a strategic, creative and highly execution-oriented Director of Events to lead our events strategy and bring the Cadent brand to life across the advertising and technology ecosystem.

This role will own the strategy, planning and execution of Cadent’s event portfolio, including major industry conferences and sponsor ships, proprietary client experiences, executive thought-leadership programs, customer events, dinners, roadshows and other high-impact experiences.

We’re looking for someone who understands that great events are more than flawless execution — they are a strategic marketing channel that can shape market perception, deepen client relationships and drive measurable business impact.

The ideal candidate combines strong knowledge of the programmatic advertising and adtech ecosystem with strategic thinking, commercial instincts and hands-on execution. This highly visible role will partner closely with Marketing, Sales, Product Marketing and Cadent’s executive leadership team.

Lead Event Strategy & Programming

• Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences and revenue objectives.

• Partner with Sales and Marketing leadership to determine where Cadent should show up, speak, sponsor, host or create proprietary experiences.

• Build a thoughtful portfolio across major industry moments, customer experiences, executive programs, regional activations and other high-value engagements.

• Partner with Product Marketing, Content and Communications to develop event themes, agendas, thought leadership and executive programming.

• Identify creative opportunities to showcase Cadent’s technology, expertise, customers and executives across the industry.

Drive Business Impact

• Establish clear objectives and KPIs for major events, including target-account engagement, meetings, opportunities, pipeline influence and customer engagement.

• Partner with Marketing Operations and Sales to ensure event activity and follow-up are captured appropriately in Salesforce.

• Develop post-event reporting that communicates performance, ROI, insights and recommendations.

• Use performance data to continually optimize Cadent’s event portfolio and investment strategy.

Own Execution, Budget & Partners

• Lead events from concept through onsite execution and post-event analysis.

• Oversee event production, including venues, sponsor ships, registration, AV, F&B, branding, transportation, speaker logistics and run-of-show.

• Manage the annual events budget, forecasting and reconciliation, and negotiate with venues, vendors, agencies and production partners.

• Evaluate sponsorship and event opportunities based on audience quality, strategic relevance, brand impact and commercial return.

• Serve as the primary onsite lead for major events, anticipating challenges and ensuring a seamless attendee and executive experience.

• Own the strategy and sourcing of client gifts, event giveaways and company swag, including vendor management, inventory and fulfillment.

Partner Across Cadent

• Serve as the central event partner across Marketing, Sales, Product Marketing, Communications and executive leadership.

• Build strong relationships with Sales teams to understand customer, pipeline and market priorities.

• Develop integrated pre-event, onsite and post-event activation plans with Marketing and Sales.

• Partner with executives on speaking opportunities, thought leadership and strategic customer engagement.

• Create clear event briefs,…