Downstream Marketing Specialist

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Carestream is a global provider of medical imaging systems and solutions; x-ray imaging systems for non-destructive testing; and contract manufacturing.

And the work we do matters. Our products and solutions help make everyday heroes days a little easier, improve patients’ lives, and makes a difference in our communities. And it couldn’t be done without our team of hard-working, talented and caring individuals.

We are proud to have been recognized by our employees and alumni as one of America’s Best Midsize Employers and America’s Best Employers for Engineers.

* This range reflects Carestream’s good faith estimate to pay fairly as starting wage. Offers will be tailored within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process, as well as geographic market differentials for the position.

The Downstream Marketing Specialist will lead strategic marketing initiatives that drive product revenue growth. This role focuses on translating upstream product strategies into actionable downstream marketing programs, ensuring alignment with customer needs and market dynamics. The successful candidate will develop and execute comprehensive marketing campaigns, manage account-based marketing programs, and optimize marketing performance through data-driven decision‑making.

This is an excellent opportunity for an experienced marketing professional to make a significant impact on product revenue growth and market positioning. The Downstream Marketing Specialist will work in a collaborative environment with talented cross‑functional teams and have the opportunity to influence marketing strategy at a strategic level. Success in this role requires a combination of strategic thinking, tactical execution excellence, and the ability to drive results through data‑driven marketing programs.

Strategic Marketing Development and Execution

• Participate in the development and execute go-to-market strategies for new and existing products, ensuring alignment with business objectives and market opportunities.
• Lead campaign planning, content creation, messaging, and execution across multiple channels, including digital, events, and partner marketing.
• Lead Demand/Lead Generation Campaigns for direct and channel sales, developing targeted strategies that drive qualified pipeline.
• Own Lead Management systems and processes to ensure efficient lead routing, nurturing, and conversion tracking.

Account-Based Marketing Leadership

• Lead Account Based Marketing and Channel Marketing Programs with a focus on strategic account targeting and personalized engagement strategies.
• Develop and implement ABM strategies that align sales and marketing efforts to drive revenue from high-value accounts.
• Coordinate with sales teams to identify target accounts and create customized marketing programs that address specific account needs and buying cycles.

Regional and Channel Strategy

• Lead Regional Tradeshow strategy and plan execution in coordination with Trade Show Coordinator to maximize lead generation and brand visibility.
• Develop channel marketing programs that support partner enablement and drive co-marketing opportunities.

Cross-Functional Collaboration and Integration

• Collaborate with cross-functional teams including Product, Sales, and Operations to deliver integrated marketing programs that support pipeline growth and revenue objectives.
• Work closely with sales leadership to understand market…