Manager, Play

• Base Pay $62,000.00 - $98,000.00 / Year
• Job Category Manager
• Employee Type Full-Time Exempt
• Required Degree 4 Year Degree

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).

The Manager, Total Play leads a team in developing and executing cross-channel strategies for Butler/Till’s Total Play offering—an integrated, cross-channel solution that merges video, audio, and gaming formats, leveraging entertainment-like environments to engage audiences effectively. With a primary focus on video channels (TV, streaming, and online video), this role demands extensive expertise in paid media strategy, execution, and campaign management to deliver impactful, data-driven campaigns that resonate across channels and industries.

As a leader within the agency, the Manager, Total Play fosters team growth and development by providing mentorship that strengthens specialist expertise, elevates team performance, and cultivates a collaborative, growth-oriented environment. They play a pivotal role in evolving the Total Play offering, leveraging market insights, partner relationships, and cross-functional collaboration to keep the agency’s solutions competitive and results-driven. This role combines media expertise with impactful team leadership, supporting a culture of continuous improvement and delivering measurable success for clients.

Key Responsibilities:

• Lead the development of cross-channel strategies across video, audio, and gaming, ensuring alignment with client objectives and Total Play’s integrated approach
• Collaborate with cross-functional teams to integrate insights from client data, market research, and industry trends
• Guide and review media plans with a strategic focus on partner selection, buying strategies, and audience targeting, ensuring alignment with campaign objectives, feasibility, and competitive positioning
• Leverage insights and learnings across the full scope of work to inform and refine media planning approaches, ensuring overarching strategies are both innovative and grounded in proven outcomes
• Set strategic testing priorities, and oversee execution and measurement to drive insights and innovation
• Versed in data integrations, supply sources, and partner deals within DSP(s), including inventory accessibility/limitations, rates, terms, and targeting nuances

Key Responsibilities:

• Oversee end-to-end campaign activation led by channel specialists, managing resources and timelines to ensure campaigns launch on schedule
• Lead best practices for campaign setup, trafficking, and QA, demonstrating proficiency in media planning, buying, and analytics tools throughout campaign workflows to ensure accuracy, consistency, and efficiency across all channels
• Oversee financial management, maintaining budget integrity through close monitoring of pacing, invoicing, and reconciliation
• Lead escalated makegood negotiations to address underperformance or discrepancies in client investments, securing solutions that maximize client value and campaign success
• Support the investigation, evaluation, proper application, and adoption of agency tools, including Media Ocean, PBI, and Wrike, ensuring solutions are implemented effectively to support team needs and keep campaigns on track