ASO Sales Executive - AsureWorks

About the Role

The Asure Works Sales Executive is responsible for driving new revenue growth within the 25–150 employee market segment by selling high‑value, multi‑product payroll and HR outsourcing solutions.

• Generate net‑new business through outbound prospecting, networking, and referrals.
• Build and manage a robust sales pipeline to consistently meet or exceed assigned quota.
• Lead complex, consultative sales cycles with C‑suite and senior decision makers.
• Conduct disciplined discovery (BANT and financial due diligence) to ensure strong client fit and accurate forecasting.
• Develop and deliver compelling proposals and executive presentations.
• Partner with Solutions Consultants, Operations, Deal Desk, and specialty teams to architect prescriptive, multi‑product solutions.
• Negotiate mutually beneficial financial agreements.
• Ensure prospective clients meet operational and financial requirements for the Asure Works managed solution.
• Accurately track all sales activity, forecasting, and pipeline management in Salesforce.
• Collaborate cross‑functionally to support colleague referrals and drive product attachment.

• Bachelor’s degree required.
• 4+ years of quota‑carrying consultative sales experience (SaaS preferred).
• Demonstrated success selling HCM, PEO, ASO, or related workforce solutions strongly preferred.
• Proven track record of consistent quota over‑achievement.
• Strong net‑new logo acquisition mindset.
• Experience managing complex, multi‑stakeholder sales cycles.
• Exceptional communication, presentation, and negotiation skills.
• Highly organized with strong territory management discipline.
• Comfortable operating in a fast‑paced, evolving environment.
• Willingness to travel approximately 15–20% as needed.

The on‑target earning (OTE) for this position is $180,000 – $190,000 based on relevant experience, skills, and industry knowledge. The compensation package includes an uncapped commission structure.

• Medical, Dental, Vision, HSA, FSA – effective on day 1.
• Company‑paid Basic Life Insurance, Accidental Death & Dismemberment, Long‑Term Disability, and Short‑Term Disability.
• 401K Program with 3% safe harbor contribution.
• Employee Stock Purchase Program.
• Fitness Reimbursement Program.
• Self‑Managed Paid Time Off.

We are an equal opportunity employer.