Business Development Specialist

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

The Business Development Specialist is the front line of Butler/Till’s growth strategy responsible for translating market signals, campaign engagement, and account intelligence into qualified enterprise conversations.

This role operates at the intersection of demand generation, account-based marketing, and executive engagement, shaping how Butler/Till shows up to the market and where we choose to compete.

The ideal candidate is equal parts researcher, strategist, and connector, capable of engaging senior stakeholders, orchestrating thoughtful outreach, and contributing meaningful insight back into the business. Success is measured not only by meetings generated, but by quality pipeline creation, market intelligence, and contribution to strategic growth priorities.

• Conduct targeted outbound outreach to priority accounts across healthcare, multi‑location, and related verticals.
• Convert MQLs from demand generation programs into high‑quality discovery conversations.
• Maintain consistent activity across email, phone, social, events, and partner channels.
• Meet or exceed monthly goals for outreach volume, conversations, and qualified meetings.

• Partner closely with Demand Generation to align outbound efforts with active campaigns, events, and content themes.
• Execute timely and relevant follow‑up for webinars, conferences, ABM programs, POVs, and events.
• Share real‑time feedback on prospective objections, engagement patterns, and messaging effectiveness.
• Contribute frontline insights to continuously improve messaging and campaign performance.

• Research target accounts, buying groups, and stakeholder roles across brand, digital, media, procurement, and innovation.
• Personalize outreach using account priorities, industry trends, competitive signals, and external triggers.
• Build and manage prospect lists aligned to ICPs, vertical focus areas, and ABM strategies.
• Expand outreach within accounts by identifying and engaging additional relevant stakeholders.

• Support pre‑ and post‑event prospecting for industry events (e.g., HLTH, Digital Pharma East, ANA, Brand Innovators).
• Own post‑event follow‑up to convert event engagement into qualified meetings and pipeline.
• Maintain disciplined CRM hygiene in Hub Spot, tracking outreach, stage progression, themes, and insights.
• Represent Butler/Till with professionalism and purpose, ensuring prospects experience the agency as credible, organized, and relevant.

• Develop a strong understanding of prospective industries and needs.
• Maintain consistent outreach with professionalism and resilience.
• Communicate clearly and effectively across channels.
• Proactively identify and pursue new engagement opportunities.
• Build early‑stage relationships that support long‑term growth.
• Maintain accurate, well‑organized CRM records and priorities.

• REQUIRED
• 3-5 years of experience in sales development, business development, or client-facing communication roles.
• Strong written and verbal communication skills; able to craft compelling outreach.
• Familiarity with CRM and engagement tools (Hub Spot, Salesforce, Outreach, etc.).
• Strong research and analytical mindset, able to understand organizations and buying groups.
• Self‑motivated with strong time management and prioritization skills.
• Comfortable with consistent outreach across multiple channels.
• PREFERRED
• Experience in marketing, media, healthcare, advertising, or professional services.
• Background supporting enterprise‑level accounts or multistakeholder sales cycles.
• Experience contributing to ABM programs.
• Familiarity with agency environments,…