Senior Services Growth Associate

Senior Services Growth Associate

Assisted Living Locators of Rochester | Caring Transitions of Rochester

Full-Time | Rochester, NY | Hybrid / Field

Be the person families trust on the hardest day, and the partner the whole referral network wants to call.

Assisted Living Locators is a free advisory service guiding families through the complex decision of choosing the right senior living community. We are an independent, trusted voice, and our fees are paid by the communities we refer to. Caring Transitions is a full-service downsizing, relocation, and estate clearance company that removes one of the biggest barriers to a senior move. Together, they form the most comprehensive senior transition platform in the Greater Rochester area.

As our Senior Services Growth Associate, you will have a dual mandate. Roughly half your time will be spent building and nurturing the referral partnerships that send us families. The other half will be spent accompanying those families on tours of senior living communities, helping them make one of the most important decisions of their lives. This is a rare role that requires both relational depth and operational follow-through.

• Identify, cultivate, and maintain relationships with referral sources: hospital discharge planners, social workers, elder law attorneys, financial planners, home care agencies, and community organizations
• Maintain a consistent outreach rhythm through coffees, lunch-and-learns, community events, and drop-ins to stay top of mind with active referral partners
• Represent both brands at senior-focused networking events and community forums across Greater Rochester
• Track all outreach, contacts, and pipeline in our CRM and report on referral source performance weekly
• Work with ownership to develop and refine partner outreach materials and value propositions for distinct referral audiences

• Conduct in-person tours of assisted living, memory care, and independent living communities on behalf of clients referred through our Assisted Living Locators practice
• Prepare for each tour by understanding the client's care needs, budget, location preferences, and family dynamics
• Serve as a knowledgeable, calm, and compassionate guide throughout the touring process, advocating for the client while building positive relationships with community staff
• Provide structured post-tour summaries and recommendations to clients and to the placement advisor managing the case
• Support move-in coordination between families, communities, and our Caring Transitions team where applicable

In your first 90 days: complete onboarding and develop fluency with all senior living community options in Monroe County and surrounding areas; establish a weekly outreach rhythm with at least 10 to 15 active referral partner contacts; and conduct your first 5 to 10 supervised community tours with positive client feedback.

At six months: independently manage a referral partner portfolio and drive measurable new referral revenue; own the touring workflow end-to-end for assigned cases; and contribute to at least 15 to 20 completed placements per quarter as part of the shared team goal.

• 2 or more years of experience in a relationship-driven, outward-facing role: healthcare, social services, senior care, hospitality, or B2B sales all translate
• Genuine warmth and ability to connect with older adults and their families in emotionally charged situations
• Comfortable being on the road and in the field most of the day; reliable transportation required
• Strong organizational skills and discipline with follow-through and CRM tracking
• Excellent verbal communication and informal presentation skills

• Familiarity with senior living community types, elder care terminology, or the NYS Medicaid landscape
• Prior experience in a placement, case management, or care coordination function
• Existing relationships in the Rochester healthcare or social services ecosystem
• Comfort with basic CRM tools and activity reporting

The Healthcare…