Sr. Director, Programmatic

About OUTFRONT

OUTFRONT is a leading real‑world media company specializing in out‑of‑home advertising across 500,000 canvases in 25 top U.S. markets. We combine digital innovation with physical presence to deliver measurable impact for brands.

• Medical, Dental, Vision (including same‑sex and opposite‑sex domestic partners)
• HSA and FSA plans
• Family and Pet Benefits
• 401(k) Plan with Employer Match
• Paid Time Off
• Commuter Benefits
• Educational Assistance
• Robust Diversity, Equity and Inclusion program with 7 Employee Resource Groups

Sales Director, Programmatic – responsible for driving new business growth across high‑value enterprise segments such as large agency holding companies and Fortune 500 brands.

• New Business Generation (Hunter Mindset)
  • Identify and pursue new programmatic revenue opportunities with agency holdings and Fortune 500 brands.
  • Execute strategic outbound efforts—including cold outreach, networking, and in‑market presence—to build a high‑quality enterprise pipeline.
  • Position OUTFRONT’s programmatic DOOH as a modern, measurable, and scalable channel to C‑suite stakeholders.
  • Develop tailored, insight‑driven proposals that align our capabilities with client objectives and deliver measurable results.
• Sales Execution & Cross‑Functional Partnership
  • Drive new programmatic business in partnership with Enterprise and Commercial sales teams and programmatic partner leads.
  • Develop and deliver custom sales presentations, product demos, and strategic recommendations.
  • Apply attribution and measurement expertise to build credibility and craft data‑driven stories.
  • Maintain detailed CRM records to track activity, pipeline opportunities, pricing, and revenue operations standards.
• Programmatic & Cross‑Functional Collaboration
  • Maintain deep knowledge of OUTFRONT’s SSP and DSP partner capabilities, integrations, and evolving programmatic standards.
  • Build and nurture relationships with leading DSP partners—Vistar, The Trade Desk, DV360, Amazon DSP—to unlock enterprise spend.
  • Partner with Ad Ops for deal execution, including PMP creation, deal curation, creative approvals, and campaign troubleshooting.
  • Collaborate with Marketing to properly position solutions for the right enterprise audiences.
• Pipeline & Market Expertise
  • Track and forecast pipeline accurately, providing regular updates to Sales Leadership on performance and insights.
  • Monitor emerging categories, competitive activity, and key trends across omnichannel and programmatic landscapes.
  • Represent OUTFRONT in the market through events, networking, and client engagement.

• 3–5 years of direct sales experience at a leading DSP or DOOH SSP.
• Hands‑on familiarity with major platforms (Vistar, The Trade Desk, DV360, Amazon, etc.).
• Proven success driving new business across major holding companies and brands.
• Fluency in attribution types and data storytelling.
• Strong cross‑functional collaboration and communication skills.
• Deep understanding of the omnichannel media ecosystem, programmatic workflows, and ad tech stacks.
• Experience engaging stakeholders at all levels, including C‑suite.
• Organized with strong CRM discipline and pipeline management.
• Bachelor’s degree or equivalent practical experience.
• Programmatic OOH experience and national market knowledge a plus.

• Self‑motivated with a growth mindset, energized by the momentum of OOH.
• High‑energy relationship builder, comfortable speaking at product level and with senior executives.
• Clear communicator and relatable presenter across all levels.
• Driven to win in a collaborative, team‑first environment, embodying OUTFRONT’s success‑driven values.

Salary range: $170,000–$190,000 per year, plus incentive compensation. Compensation is determined during the interview process based on experience, skills, and internal benchmarks, in accordance with the New York City  Salary Transparency Law.

OUTFRONT Media is an Equal Opportunity Employer. All applicants receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status, or disability. For more information, see our affirmative action policy.