USA Insights Leads

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This role supports the development of audience insights and measurement products through strategic partnerships to enhance business growth. It involves guiding partnership strategy, negotiating agreements, managing relationships, and enabling sales teams to expand revenue streams. The role differentiates by integrating measurement expertise with business development to create value in marketing solutions. Success is measured by effective partnership launches, campaign management, monetization strategies, and alignment with sales objectives.

The work impacts organizational growth by delivering measurable advertising solutions and strengthening market positioning for customers.

• Lead partnership launches to achieve market positioning, packaging, pricing, and customer targeting objectives
• Manage third‑party campaign execution including tracking implementation to ensure campaign effectiveness
• Develop monetization strategies for measurement and insights products in collaboration with management
• Collaborate with sales teams to define strategic partnerships, use cases, and key performance indicators for campaign measurement
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
• 4‑7 years Advertising technology, specifically digital marketing measurement (Preferred)
• 4‑7 years Partnerships, solutions and/or partner management experience, supporting sales in the development of measurement strategies for advertising clients (Preferred)
• 4‑7 years Experience working with advertising measurement such as brand surveys, location lift, sales lift, and validation/brand safety (Preferred)

• Business Analysis (Required)
• Business Development (Required)
• Communication (Required)
• Data Analysis (Required)
• Digital Marketing (Required)
• Negotiation (Required)
• Partnership Management (Required)
• Relationship Management (Required)
• Stakeholder Management (Required)
• Strategic Thinking (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required:

Yes

DOT regulated position:
No
Safety sensitive position:
No

Base Pay Range: $103,700 - $187,000
Corporate Bonus Target: 15%

Pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary within this range depending on work location, qualifications, and experience.

Employees in regular, non‑temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year‑end bonus based on company and/or individual performance and set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses. Full and part‑time employees have access to the same benefits when eligible, including medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, voluntary long‑term care insurance, mobile service and home internet discounts, pet insurance, and commuter and transit programs.

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