Senior Director, Programmatic Sales Strategy and Activation

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit

Cadent is seeking a highly motivated and deeply knowledgeable Senior Director, Programmatic Sales Strategy & Activation. As a Subject Matter Expert (SME) on our programmatic offerings, your full-time mandate will be to drive programmatic growth across the Cadent sales team. You will act as the crucial bridge between our GCS/SA sales teams, CIM (Cadent’s SSP), Product, and our agency partners. If you have a deep understanding of the SSP/DSP landscape, experience navigating complex Hold Co accreditations, and a proven track record of enabling sales teams to drive exponential revenue growth, this role is for you.

• Go-To-Market Execution:
  
  Lead GTM programmatic sales efforts. Partner with the sales team in both pre-sale and post-sale environments to close deals and drive net-new programmatic dollars.
• Sales Enablement & Support:
  
  Act as the internal SME, educating the sales organization on our programmatic offerings, identifying the right moments to push programmatic deals, and establishing clear guidance on goals and compensation.
• Agency & Hold Co Activation:
  
  Partner with regional sales and Hold Co leads to coordinate regional activation plans.
• Spearhead the process for SSP accreditation and verification from Hold Cos and other large agencies (e.g., PMX / Publicis).
• Act as the primary point of contact and lead the strategy for any Agency SSP RFIs.
• Cross-Functional Leadership:
  
  Coordinate seamlessly with CIM leadership, Product Marketing, and Sales to maximize the impact of our programmatic narrative.
• Pipeline & Quota Management:
  
  Own and surpass programmatic sales quotas. Partner with Rev Ops and executive leadership on programmatic sales pipeline development, tracking, and forecasting.
• Product Feedback Loop:
  
  Coordinate with CIM leadership and the Product team to ensure market feedback informs the roadmap and that new products/solutions are successfully brought to market.

• Experience:
  
  7+ years in programmatic advertising, ad tech, or media sales, with deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG, etc.).
• Industry Knowledge:
  
  Strong understanding of the agency landscape, specifically Hold Co structures and their programmatic verification/accreditation processes.
• Sales Acumen:
  
  Proven ability to manage to—and exceed—sales quotas and goals, with experience partnering with Revenue Operations on pipeline management.
• Collaborative Leader:
  
  Track record of successfully partnering with and enabling highly matrixed, cross-functional sales, product, and marketing teams.
• Communication:
  
  Exceptional presentation and communication skills; capable of translating complex technical concepts into clear, actionable sales strategies.

Eligibility:

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Health & Wellbeing

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits:
  Pet Insurance, Legal Ease Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through Life Mart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day

Inclusion & Belonging

• Employee Resource Groups that foster connection and community
• DEI programming and initiatives
• Company-sponsored events to bring employees together
• Offices across the U.S., including Manhattan, Philadelphia, and San Jose

Financial & Security

• 401(k) participation with discretionary employer match
• Life, Short-term, and Long-term Disability coverage
• Cell phone and WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and…