Business Development Specialist- ElderONE (Full-Time, Day shift

Position: Business Development Specialist- ElderONE (Full-Time, Day shift)
Location: City of Rochester

Job Title:

Business Development Specialist Department:
ElderONE Administrative

Location:

Hybrid- 330 Monroe Avenue Rochester, NY 14607

Hours Per Week: 40 hours per week

Schedule:

Monday
- Friday 8:30am-5pmJoin ElderONE and be part of a groundbreaking PACE program that’s redefining senior care—helping patients stay safely in their homes while receiving fully coordinated, compassionate support. You’ll be part of a collaborative, mission-driven team delivering high-quality care in a model that represents the future of healthcare.

As part of Rochester Regional Health, you’ll benefit from Flexible scheduling

Shift differentials for added earning potential

Strong benefits—including a pension and tuition assistance to support your continued growth.

Clear opportunities for career advancementSUMMARYThe ElderONE Business Development Specialist (BDS) is the initial and primary point of contact within the community and is responsible for the outreach, marketing and generation of new enrollments. The primary responsibility of the BDS is to cultivate referral sources to contribute to overall census growth for ILS. The BDS fully understand s all aspects of Program for All Inclusive Care of the Elderly (PACE) and all services provided.

The BDS establishes & maintains referring relationships to include but not limited to physicians, hospital personnel, religious organizations, senior care service providers, and senior housing. The BDS meets or exceeds all growth & development targets and actively establishes and maintains market awareness. The BDS represents ILS in a competent, professional and responsive manner and will work as part of an intake and assessment team to identify new referral sources, produce self-generated leads, generate enrollments and help increase utilization and retention.

Key Responsibilities:

Utilizes best practice to leverage partners, marketing resources and other creative sources to generate leads.

Develops marketing plans that include outreach, enrollment and utilization strategies

Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating existing marketing plans and tactics; develops specific action plans based on the target market;
Creates segment specific marketing and sales plans

Maintains an accurate and up-to-date sales pipeline and forecast. Adheres to best practices for task follow-up, lead generation, and documentation of all sales activity. Ensures all internal transition documents are completed to the highest level of accuracy in the appropriate timeframe

Maintain or exceed established enrollment, enrollment conversion and close ratios

Maintain and report accurate daily/weekly/monthly statistical records to track productivity;
Maintain daily logs on activities, contacts and outcome;
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Sustains rapport with key referral sources and customer by making periodic visits; exploring specific needs; anticipating new opportunities.

Provides information by collecting, analyzing, and summarizing data and trends.

Protects organization's value by keeping information confidential.

Provide information on health insurance programs and senior health services to the community

Assist in the development and approval of ElderONE marketing materials evaluating marketing efforts and make recommendations for continuous improvement.

Organize and conduct presentations about ElderONE to service area referral sources and communities

Adhere to State and Federal regulations and policies regarding marketing practices

Review marketing activity with Director as appropriate

Conduct market research activities including selections of media and promotional items and determining target market areas to expand lead generation.

Evaluates enrollment, utilization and retention efforts

Additional Responsibilities / Goals:

Represent ElderONE and RGHS at various community and health event

Provide lead support for outreach and community events

Give presentations regarding the ElderONE…