Fresh Sales Lead

Fresh Sales Lead (Hybrid) - Rochester, NY Area

About Our Client:

Our client is a well-established, family-owned food brokerage representing manufacturers and selling their products to retailers and distributors throughout the Northeast. This is a high-impact, relationship-driven sales role for someone who knows the fresh/perishable side of grocery and can open doors, build business, and execute at the retail level. An immediate growth priority is expanding business with Wegmans.

• Base Salary: $90,000-$100,000
• Bonus: $5,000 bonus paid twice annually, dependent on company performance
• Medical Benefits: Health insurance contribution
• Retirement: SIMPLE retirement plan with employer match
• Paid Time Off: Holiday, vacation, and sick leave
• Additional
  
  Allowances:
  
  $600/month car allowance and $40/month cell phone allowance

As the Fresh Sales Lead, you'll manage and grow existing retail business while actively developing new accounts, manufacturer lines, and sales opportunities throughout the Northeast. This is not a sit-behind-a-desk account management role. You'll combine strategic selling and relationship development with hands-on retail execution, customer meetings, store visits, and regional travel.

• Manage and grow existing retail accounts while actively identifying and winning new business
• Build strong relationships with retailer buyers and Category Managers, with an immediate focus on expanding business with Wegmans
• Represent food manufacturers across fresh/perishable perimeter categories including Deli, Prepared Foods/Food Service, Bakery, Seafood, Meat, and Produce
• Present new items, participate in category reviews, conduct product cuttings, and identify assortment opportunities and competitive gaps
• Develop promotional plans, marketing events, and seasonal strategies that drive incremental sales
• Stay closely connected to retailer needs, category trends, competition, cost changes, and product assortment transitions
• Execute hands-on retail initiatives including merchandising, resets, demos, store visits, and competitive observation
• Coordinate new vendor and item setup processes and communicate consistently with retailer and supplier partners
• Attend account-specific and national trade shows as needed

• 5+ years of relevant food sales experience, with food brokerage experience required
• Strong experience selling into fresh/perishable grocery perimeter departments; relevant products may be fresh or frozen
• Established, current relationships with Wegmans buyers and/or Category Managers
• Proven success developing new business, opening doors, and growing existing accounts
• Resourceful, self-motivated approach with the ability to independently manage multiple accounts, manufacturers, and projects
• Strong professional communication, analytical, reasoning, and writing skills
• Proficiency with Microsoft Outlook, Excel, PowerPoint, Word, and Teams;
  Demand Tec experience is a plus
• Ability and willingness to travel regularly throughout the Northeast by car; must have your own vehicle