Sales Operations Coordinator

Sales Operations Coordinator

The Sales Operations Coordinator supports QED's global commercial organization by keeping the sales process disciplined, accurate, and responsive from lead and opportunity management through quoting, order review, fulfillment coordination, and post-sale customer support. This role reports to the Chief Commercial Officer and works closely with Territory Sales Managers, Marketing, Legal, Finance, Engineering, Operations, Customer Service, and external representatives to improve execution quality, CRM data integrity, customer communication, and commercial visibility.

Primary Purpose of the Role:

• Enable the CCO and sales managers to spend more time on strategic selling, customer engagement, and high-value commercial priorities by taking ownership of core sales operations activities.
• Improve quote accuracy, CRM discipline, lead routing, order readiness, and internal coordination across the commercial lifecycle.
• Provide structured inside-sales support for follow-up activity, ancillary revenue opportunities, campaign execution, and customer communication.

Essential Duties and Responsibilities:

Sales Operations & Order Support:

• Support day-to-day sales operations for QED's global sales team, customers, representatives, and internal stakeholders. This includes preparing and coordinating customer quotes, engineering estimates, optional equipment configurations, service quotations, upgrades, spare parts, and service contract renewals.
• Support contract review activities by organizing required documents, identifying missing information, coordinating internal review, and routing terms and conditions, NDAs, and sales agreements to Legal, Finance, and the CCO as appropriate.
• Track orders and support fulfillment through QED's Machine Order Process (MOP), Order Summary Review (OSR), and related internal approval workflows.
• Help resolve order, billing, documentation, certification, representative, and customer communication issues by coordinating with the appropriate internal teams.

CRM, Pipeline & Data Integrity:

• Maintain accurate CRM records for accounts, contacts, opportunities, machine configurations, installed base information, lead sources, quote status, follow-up activity, and account-level marketing data.
• Partner with Territory Sales Managers to ensure opportunity records are complete, current, and aligned with forecast expectations and next-step activity.
• Manage inbound leads in CRM, including entry, routing, ownership assignment, qualification status, source tracking, and timely follow-up documentation.
• Coordinate periodic CRM clean-up projects, including account/contact validation, inactive record review, duplicate reduction, and completion of missing fields.

Inside Sales & Customer Outreach:

• Conduct structured follow-up on cold, warm, and campaign-generated leads to support qualification and handoff to the appropriate sales owner.
• Support ancillary revenue growth by coordinating outreach for service contracts, upgrades, spare parts, preventative maintenance, and other lifecycle opportunities.
• Document customer interactions, next steps, and follow-up commitments in CRM to support visibility and accountability.
• Communicate QED's solutions, capabilities, and brand messages professionally and accurately to customers, prospects, representatives, and internal stakeholders.

Marketing & Campaign Support:

• Work with Marketing and Sales to support targeted commercial campaigns, customer mailings, trade-show follow-up, promotional material coordination, and execution tracking.
• Ensure campaign data, distribution lists, customer segmentation, and follow-up activity are accurate and visible in CRM.
• Provide feedback to Sales and Marketing on lead quality, customer response patterns, and opportunities for improved campaign execution.

Cross-Functional Coordination & Reporting:

• Serve as a commercial operations liaison across Sales, Marketing, Legal, Finance, Engineering, Operations, Customer Service, and external representatives.
• Provide administrative and operational support to the CCO, including meeting preparation, sales data follow-up, status tracking, and action-item coordination.
• Prepare or maintain…