Senior Manager, Founder Memberships

Location:

Remote, ideally New York, NY or Los Angeles, CA area

Cherub is the social-first fundraising network connecting founders, investors, and creators. We help founders build strategic cap tables, meet investors and creators, and access the relationships that can help grow their businesses.

We’re looking for a conversion-driven Senior Manager of Founder Memberships to help bring more great founders into the Cherub ecosystem.

The Senior Manager of Founder Memberships owns the founder lifecycle across conversion, activation, satisfaction, retention, and revenue
.

This is a commercial role, but not a traditional cold outbound sales role.

You’ll work primarily with founders who come into Cherub’s orbit through applications, referrals, events, partnerships, and our network. Your job is to understand what they’re trying to accomplish, identify where Cherub can help, recommend the right product or service, and confidently move the relationship forward.

You’ll be expected to convert members into revenue thoughtfully.

That means asking good questions, making clear recommendations, handling objections, following up consistently, and asking for the business when there’s a fit.

Once someone joins, you’ll make sure they activate, understand how to get value from Cherub, and stay engaged over time.

You’ll also be one of the closest people at Cherub to our founders, helping us understand what they need, what they’ll pay for, and where our products and membership experience should evolve.

Own founder membership conversion across inbound leads, applications, referrals, events, and other warm channels.

Lead membership conversations and demos, understand founder needs, and recommend the most relevant Cherub offering.

Clearly communicate Cherub’s products, pricing, and value proposition.

Handle objections around pricing, timing, fundraising, investor access, and ROI.

Follow up consistently and move qualified founders from interest to paid membership.

Partner with the Director of Partnerships to convert founders generated through events, partnerships, and ecosystem relationships.

Become an expert on Cherub’s founder products and understand which offerings are best suited to different founder needs.

Diagnose what a founder actually needs rather than simply selling them the first available product.

Identify opportunities to move founders into higher-value or additional offerings when there is a clear fit.

Surface recurring needs and unmet demand to help shape pricing, packaging, products, and future revenue opportunities.

Own the transition from prospect to active member.

Ensure new members understand how to use Cherub and what actions will help them get value quickly.

Monitor engagement and proactively reach out when members are inactive, confused, or underutilizing the platform.

Help founders navigate Cherub’s platform, introductions, events, and broader network.

Develop repeatable member touchpoints that feel personal while still scaling.

Own founder retention and renewal performance.

Build relationships throughout the membership lifecycle so renewal isn’t a last‑minute conversation.

Identify at‑risk members early, understand what’s getting in the way, and intervene when possible.

Recommend different products or ways of engaging when a founder’s needs have changed.

Understand why founders renew, expand, downgrade, or leave and use those insights to improve the business.

Develop strong relationships across Cherub’s founder community and broader startup ecosystem.

Know our members: what they’re building, what they’re…