Product Marketing Manager - Rock Hill, SC

Position Overview

Atlas Copco Compressors LLC seeks Product Marketing Manager at our Rock Hill, SC location. Responsible for developing innovative and value‑added strategies to market Atlas Copco oil‑free air compressor products and technologies to differentiate Atlas Copco from its competitors in order to optimize profits and meet growth objectives. The role involves developing product marketing tools and applications strategy for the Atlas Copco air compressor products and technologies sales force to grow Atlas Copco’s compressed air market share.

The manager provides technical drawings, datasheets, calculations, market analysis, pricing strategy, content creation, and marketing plans to position Atlas Copco air compressor products and systems in the correct target market and support sales activities. The manager also provides training for the sales team to understand the solutions these products offer and the applications of those products for target customers and market segments.

The manager develops a plan to introduce and market new products and applications, coordinates strategies for market development, and mentors sales, business development, and key segment teams to understand the value proposition of new products and applications from technical and commercial perspectives. Market and competitor analysis in terms of market trends, pricing, and distribution is also part of the role.

The manager prepares materials such as datasheets, PowerPoint presentations, leaflets, calculator tools, and product launches support including market and application requirements. The manager provides technical product information for new product launches such as brochures, presentations, videos, press releases, and website content and supports the sales team with product materials including benchmarking data. The manager organizes plans to inform customers in the target markets of the latest technology and recommends best use of these developments.

Bachelor’s degree in Mechanical Engineering, Business Administration, Marketing, related Engineering disciplines, or a related field and five (5) years of related experience required.

Travel:
Up to 15% domestic travel required.

Telecommuting:
Local telecommuting permitted two days per week.

Three (3) years of experience must include:
Air compressor products and technologies, including high pressure oil‑free air and gas industrial compressors; sales and marketing of technical, industrial equipment, including compressed air equipment; assessing the performance of air compressor products and technologies; evaluating the suitability of products and technologies for clients’ needs; determining the reliability of the fully completed system; conducting detailed market analysis on specific high‑pressure air and gas compression focus segments;

preparing marketing campaigns to promote the sales of high pressure air and gas compressors within a national territory; preparing and conducting training sessions on products dedicated to air and gas compression for a sales audience; organizing and curating technical and commercial documents and other resources to support a sales team activities; following sales and market trends to determine product strategies within the compressor market.

Rock Hill, SC