Off Premise Sales Representative

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Full Time Sales Rock Hill, SC, US

3 days ago Requisition

The Sales Representative maintains a strong retail focus to align with company sales objectives, including volume, distribution, market share, and customer service. The position is responsible for growing our portfolio in an assigned territory or market. This may require specific additional qualifications for market channels. The Sales Representative reports to the Area Sales Manager. The Sales Representative position is an exempt role and is not eligible for overtime calculations under FLSA.

• Regularcall frequency to assigned retail accounts to sell volume, increase distribution, merchandise, and monitor price and shelf management
• Consultative information-based selling
  • Product features and benefits
  • Styles of products and understanding of product portfolio
  • Profit margin analysis
• Achieve distribution/new package gains
• Achieve monthly PFP (Pay for Performance) objectives
• Execute supplier/company programs such as market surveys
• Market Execution
  • Cold box management
  • Warm shelf management
  • Display execution
  • Packout of backroom stock
  • “First Position” placement for brands in portfolio
  • Point of sale and pricing communication
  • Product rotation (first in – first out)
  • Measures to prevent “out of stocks”
  • Decisions regarding retail inventory levels using past sales history, changes in climate, competitive activity and special promotional activities.
• Key Customer Planning
  • Establish/maintain relationships
    • Build business relationships with BUSCH selling skills and present sales presentations using sales histories
  • Create localized plans to drive growth
  • Understand target consumer by account
  • Meet key customer needs
• PTC (Price to the Consumer) Management
  • Manage appropriate price based on cost of goods
  • Drive aggressive features based on retailer margin
  • Communicate competitive price changes to ASM
• Understanding of technology and tools
  • MOBILITY/Surveys
  • Encompass & Encompass Mobile
  • Microsoft Outlook
  • Tablet/iPad
• Chain/KAM initiatives and programming (i.e. MIR/Cross Merch)
• Pricing knowledge
• Weekly ad sheet review
• Administrative Functions
  • Communication and Customer Service
    • Frequently communicate with direct manager and sales team
    • Complete daily paperwork and company documents
    • Communicate company credit and accounts receivable processes
    • Collaborate with the accounting department in the collection of past due balances
    • Provide feedback to management regarding promotional activities, market data, and competitive activity
  • Attend weekly meetings
    • Discuss issues/opportunities at store level
    • Rollup competitive trade activity
  • All other tasks as assigned by management
• Operational Functions
  • Follow company safety policies and procedures
  • Follow policies and procedures pertaining to company vehicle

The Sales Representative assumes other responsibilities as assigned by ASMs, Assistant ASMs, Sales Directors, VPs, Branch Managers, and ownership. These responsibilities and objectives include but are not limited to:

• Appearance
• Professionalism

A Sales Representative with proper development can expect opportunities to move into roles such as Assistant Area Sales Manager or Area Sales Manager. Additional opportunities may exist in the Operations Department.

• Product knowledge
• Executive, management, and company staff meetings and seminars
• Sales certification training
• Mobility/Encompass Training
• Knowledge and experience in sales and company objectives
• Excellent oral and written communications skills to interact with customers
• Excellent interpersonal skills
• Excellent computer skills in sales programs
• Excellent organizational skills
• Ability to handle cased beer and meet physical demands of role
• Ability to work with minimal supervision
• Ability to work a flexible schedule to complete job duties
• Ability to anticipate and solve practical problems or resolve issues