Senior Manager, Sales Planning - Merrell

Senior Manager, Sales Planning

Merrell, part of Wolverine Worldwide, seeks a Senior Manager, Sales Planning to oversee end‑to‑end wholesale sales forecasting and planning for assigned brand and region. This role translates brand strategy, market dynamics, and commercial priorities into accurate sales forecasts, supports growth targets, and leads a high‑performing planning team.

• Lead end‑to‑end wholesale sales forecasting, including rolling 12–18 month forecasts and monthly updates across all sales channels and key accounts.
• Ensure forecasts are accurate, timely, and aligned with brand strategy and financial targets.
• Develop and maintain forecasting tools and templates; oversee data inputs, maintenance, and quality control.
• Manage monthly collection and consolidation of sales forecasts from sales teams.
• Provide comprehensive sales performance and trend analysis across key accounts, regions, and channels.
• Monitor sell‑in, sell‑through, bookings, backlog, shipments, and retailer performance to identify risks and opportunities.
• Adjust forecasts and tactics proactively to stay aligned with targets.
• Lead annual wholesale account planning, owning templates, reporting, and analysis.
• Deliver strategic insights to support financial forecasting and inventory planning.
• Partner with Finance to align sales and financial plans, including revenue, volume, margin, and product mix.
• Compare forecasts against MFP, LRP, and Corporate Finance targets; contribute market and consumer insights.
• Support inventory planning across product lifecycle, collaborating cross‑functionally.
• Deliver consolidated sales forecast reporting for Integrated Business Planning and leadership meetings.
• Clearly communicate key assumptions, risks, and opportunities to stakeholders.
• Drive continuous improvement in planning processes and tools.
• Directly manage and develop a team of sales planning professionals.

• Bachelor’s degree in business or related field.
• 8+ years of experience in Sales Operations and/or Sales Planning.
• Strong analytics background with financial modeling skills.
• Advanced Excel proficiency.
• Deep understanding of LRP and Corporate Finance targets.
• Broad knowledge of Merchandising, Planning, and Supply Chain functions.
• Experience with ERP systems.
• Excellent negotiation and cross‑functional collaboration skills.
• Strong problem‑solving and independent decision‑making ability.
• Leadership experience: coaching, performance management, and team development.

Normal office environment. Travel may be required. Wolverine Worldwide offers a flexible hybrid schedule—three days in office and two days remote.

Wolverine Worldwide is committed to creating a diverse workplace. We are an equal‑opportunity employer and aim to create equal opportunities for associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or other protected characteristics.