Marketing Operations Program Specialist

Summary

The Marketing Operations Program Specialist works within the Marketing Business Development (MBD) team, supporting a broad range of marketing operations projects and serving as an internal resource for identifying and advancing practical AI opportunities. The role combines hands‑on project support with coordination, focusing on operational excellence while applying AI tools to improve MBD workflows, reporting, and content processes.

This position can be based in any of the following offices:
Chicago, Atlanta, Baltimore, Boston, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington. A hybrid work schedule is offered.

• Provide hands‑on support across a range of MBD marketing operations projects, including ad‑hoc requests and cross‑functional initiatives.
• Act as a reliable resource during periods of high demand, managing work streams, tracking deliverables, and keeping projects moving.
• Coordinate across MBD sub‑teams to maintain alignment on shared priorities, dependencies, and timelines.
• Develop and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.

• Support the design and upkeep of program governance structures across MBD’s project portfolio, including intake processes, prioritization frameworks, and escalation paths.
• Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
• Help leadership assess competing priorities and resource constraints, recommending sequencing and trade‑offs using structured frameworks.

• Serve as MBD’s point of contact for AI‑related use‑case ideas and process‑improvement opportunities, connecting team needs with the firm’s AI capabilities.
• Identify practical AI applications within MBD workflows (e.g., research, reporting, directory submissions) and develop structured proposals for piloting and evaluating them.
• Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring business requirements are clearly communicated.
• Track progress and outcomes of AI initiatives within MBD, translating results into plain‑language summaries and recommendations for leadership.

• Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI‑assisted workflows.
• Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
• Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams.

• Build strong working relationships across MBD sub‑teams, as well as with IT, Innovation, Communications, and other key partners.
• Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

• 6+ years of experience in project management, program coordination, or marketing operations with a track record of driving accountability across complex, multi‑stakeholder initiatives.
• Skilled at building governance structures and influencing without direct authority, comfortable operating in ambiguous environments and creating clarity.
• Expertise in prioritizing competing requests using structured frameworks (e.g., impact/effort, urgency, risk, dependencies) and communicating clear trade‑offs to stakeholders.
• Strong working knowledge of AI tools and technologies, including generative AI platforms, automation tools, and data analytics solutions.
• Strong communication and facilitation skills, with proficiency in project tracking, collaboration, and reporting tools, and experience developing and measuring KPI and ROI frameworks.
• Familiarity with AI/ML concepts and the enterprise AI landscape is a plus, as is experience within a business development or marketing…