Sr. Product Manager

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Full Time - Salaried Rockford, IL, US

Salary Range: $ To $ Annually

Why Join Hydraulic Technologies?

Join a growing industry leader where you'll have the opportunity to shape product strategy, launch innovative solutions, and drive global growth. This high-impact role offers visibility across the organization, collaboration with talented teams, and the chance to make a meaningful difference in the markets we serve.

Position Summary

Hydraulic Technologies (HT) is seeking a Senior Product Manager to lead the strategy, growth, and lifecycle management of an assigned portfolio within our family of HT product brands. This role is responsible for developing and executing product strategies that drive profitable growth across HT's industrial hydraulic solutions, serving customers in industrial maintenance, energy, infrastructure, mining, power generation, petrochemical, manufacturing, and data center markets.

The Senior Product Manager owns the product lifecycle from market assessment and voice of customer (VOC) through roadmap development, new product commercialization, pricing, portfolio optimization, and end-of-life decisions. This role serves as the business leader for the assigned portfolio and works cross-functionally with engineering, sales, operations, supply chain, marketing, customer service, and executive leadership to drive growth and market leadership.

Success in this role requires a strong strategic mindset, deep customer focus, commercial acumen, and the ability to influence cross-functional teams without direct authority.

Travel expectations for this role are 25%- 40%.

Key Responsibilities

• Develop and maintain a rolling 3-year strategic roadmap for the assigned HT product portfolio.
• Define portfolio growth strategies aligned with HT business objectives and market opportunities.
• Lead portfolio prioritization and investment decisions based on market attractiveness, profitability, and strategic fit.
• Manage products throughout the full lifecycle from concept through end-of-life.
• Conduct portfolio rationalization and analysis to improve profitability, focus resources, and simplify complexity.
• Establish portfolio KPIs including revenue growth, gross margin, market share, and new product vitality.
• Lead structured Voice of Customer (VOC) initiatives to identify unmet customer needs and market satisfaction gaps.
• Develop detailed market assessments including TAM, SAM, SOM, growth trends, regulatory factors, competitive dynamics, and customer buying behaviors.
• Monitor industry trends across HT served markets including industrial maintenance and reliability (MRO), power generation, oil & gas, wind energy, mining, steel, infrastructure, rail, marine, and data center construction.
• Identify emerging applications and adjacent growth opportunities.
• Build and maintain competitive intelligence, benchmarking, and win/loss analysis processes.

New Product Development

• Own the front-end innovation process for new product concepts.
• Develop business cases, market requirements documents, and product specifications.
• Lead stage-gate activities including opportunity assessment, financial justification, launch planning, and commercialization.
• Partner with engineering teams to translate customer needs into differentiated product solutions.
• Drive achievement of new product revenue and profitability targets.
• Develop value propositions, positioning, messaging, and commercialization plans for the assigned portfolio.
• Partner with marketing to create sales enablement tools, catalogs, brochures, videos, application stories, webinars, digital content, and product…