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Product Analytics Manager

Job in Rockford, Winnebago County, Illinois, 61103, USA
Listing for: FashionUnited
Full Time position
Listed on 2026-09-17
Job specializations:
  • Business
    Business Intelligence, Business Analyst, Financial Analyst, Operations Management
Salary/Wage Range or Industry Benchmark: 120000 - 160000 USD Yearly USD 120000.00 160000.00 YEAR
Job Description & How to Apply Below

Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail;

we help define where it goes next.
We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return.

Whether it’s the Moab 3 being named "Best Hiking Shoe" by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by Huff Picks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.
To keep building products worthy of that mission, we are looking for a Product Analytics Manager - a newly created, cross-functional role at the center of Product Development & Operations. This individual serves as the analytical engine for the Sr. Director of Product Strategy, translating franchise, cost, pricing, and SKU data into clear, forward-looking direction for the broader product organization.

Primary Duties:
Long Range Franchise Forecasting
  • Lead multi-season, franchise-level forecasting in partnership with PLMs and Planning, projecting volume, revenue, margin, and SKU productivity at the category, franchise, and silhouette level.
  • Build and maintain scenario models that feed directly into the annual Strategic Plan cycle and long-range planning process.
  • Connect the franchise outlook to line architecture decisions made by PLMs, keeping financial direction and product strategy aligned across pods.
Strategic Planning Guidance
  • Provide the analytical scaffolding for seasonal and long-range strategic planning, building the models and narratives that inform leadership recommendations.
  • Partner with PLMs — who own revenue, margin, and SKU productivity within their pods — to surface insights that shape line decisions and align to brand planning.
  • Develop competitive and performance benchmarks that sharpen the team’s understanding of where Merrell sits in the market.
Should-Cost Innovation
  • Collaborate with the Technical Development and Cost Engineering teams to model and analyze should-cost data across the product development process.
  • Partner with the shared-service sourcing team to identify cost innovation opportunities, connecting manufacturing, material, and development data into a coherent view of technical development and manufacturing capabilities.
Pricing & Margin Expectations
  • Own and maintain pricing and margin expectation frameworks across all product categories.
  • Work alongside PLMs to ensure seasonal line decisions align to financial targets pre-milestone.
  • Flag margin risk early in the development cycle, enabling proactive adjustments in partnership with PLM leadership.
Enterprise Reporting
  • Deliver regular, decision-ready revenue and reporting outputs to the Sr. Director and leadership stakeholders.
  • Synthesize sell-in, sell-through, and marketplace data into product- and line-level recommendations, supporting the reporting cadence with polished, executive-ready content.
  • Partner with PLM teams who manage system data to ensure product-level reporting flows cleanly into enterprise-level summaries.
SKU Management
  • Lead analytical oversight of SKU productivity, portfolio rationalization, and line health across…
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