Performance Marketing Specialist

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The Specialist, Performance Marketing will support digital marketing program performance and process improvement for Community Pharmacy Solutions and the Good Neighbor Pharmacy franchise. Through collaboration with vendors, field teams, and customers, the specialist will deliver actionable insights, enhance digital marketing literacy, and support the development of marketing programs for independent pharmacies to optimize their online presence. By leveraging data analysis, reporting, and strategic implementation, this position ensures the effectiveness and continuous improvement of digital marketing initiatives while fostering innovation and customer engagement.

• Utilize tools such as Google Ads, Google Analytics, Looker Studio, Meta Ads Manager, Salesforce and Power BI to analyze digital campaign data across marketing channels to proactively identify areas of improvement to inform field team conversations with customers and enhance marketing operations campaign development opportunities

• Support day to day communication, operations, and processes with vendors supporting the digital marketing program

• Facilitate business expectations of vendors through the execution of a quarterly vendor scorecard

• Identify areas of growth for vendors to better support the Good Neighbor Pharmacy marketing program

• Maintain dataflow and processes for key customer information in Salesforce that drives patient-facing marketing resources

• Monitor effective benchmarks for measuring the impact of digital and web efforts and assess against goals (ROI and KPIs) and report on effectiveness of campaigns in an effort to maximize results

• Deliver reporting and insights that accurately measure channel performance on monthly through annual basis that measure against those target metrics

• Develop processes and implementation strategies for Local Marketing Advisors to educate and execute digital marketing campaigns, answer customer inquiries, and provide technology support

• Conduct market research to inform our marketing strategy and identify new opportunities to support pharmacy advertising

• Develop customer education materials to support Good Neighbor Pharmacy marketing service offerings and improve digital marketing literacy among independent pharmacies

• Support program enhancements in digital front-end product marketing

• Assist with planning and executing of Thought Spot, the Good Neighbor Pharmacy annual tradeshow

• Collect customer experience insights and feedback on the Good Neighbor Pharmacy marketing program through periodic surveys and data analysis

• Build surveys to track Good Neighbor Pharmacy Retail Services initiatives

• Create reports in Excel to support Good Neighbor Pharmacy Retail Services team by utilizing Salesforce and vendor platform data

• Create dashboards in Google Analytics and Looker Studio to easily report on key findings

• Troubleshoot vendor management platforms and reporting tools to support field team and our vendors

• Assist with project management as required for new technology pilots and special assignments

• Must be willing to travel up to 10% of the time

• Performs other duties as required

• Requires the completion of a four-year bachelor's degree program or equivalent combination of experience and education

• 3-5 years' experience in digital marketing with expertise in Google Analytics, Google Ads, Looker Studio, and Salesforce

• In-depth knowledge of Salesforce, especially when used in a multi-location environment

• Ability to communicate and drive strategy across various teams and stakeholders

• Technical skill - ability to manage PPC advertising campaigns across various digital properties, with an emphasis on Google Ads and Meta Ads

• Strong understanding of marketing automation best practices

• Abili…