Digital Marketing Coordinator

ROCKFORD HOUSING AUTHORITY Job Description Digital Marketing Coordinator

SALARY LEVEL: SCHEDULE 4

FLSA STATUS: EXEMPT

DEPARTMENT: HOUSING OPERATIONS

SUPERVISOR: CHIEF EXECUTIVE OFFICER OR DESIGNEE

The Digital Marketing Coordinator will support the Director of Digital Marketing in executing and managing digital marketing initiatives to drive brand awareness, engagement, and conversion. This high-level role requires a strategic thinker with excellent project management skills and the ability to oversee multiple digital marketing campaigns.

The Digital Marketing Coordinator will support the Director of Digital Marketing by executing and managing digital marketing initiatives to enhance brand awareness, engagement, and conversions. This role involves assisting in the planning, execution, and optimization of campaigns across various channels, including SEO, SEM, social media, email, and PPC. The Coordinator will work with internal teams and external vendors to ensure timely campaign delivery and support content creation efforts aligned with the overall marketing strategy.

Additionally, the Coordinator will oversee the development of visual and written content for digital platforms, monitor key performance metrics, and prepare detailed analytics reports with insights and recommendations for improvement.

• Assist in the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, social media, email, and PPC.
• Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery.

• Create, plan, and coordinate in-person agency presentations, ensuring all aspects such as lighting, sound, digital broadcasting, catering, table settings, and overall aesthetics are properly arranged.

• Support content creation efforts for websites, blogs, social media, and email marketing, ensuring alignment with the overall marketing strategy.
• Oversee the development of visual and written content for digital platforms.

• Monitor and report on key performance metrics for digital marketing campaigns.
• Assist in the preparation of detailed analytics reports, providing insights and recommendations for improvement.

• Work closely with the digital marketing team to ensure alignment and support for marketing initiatives.
• Provide guidance and support to junior team members as needed.

• Assist in developing and managing the digital marketing budget.
• Track and report on spending to ensure campaigns are within budget.

• Manage the Director of Digital Marketing's schedule, including arranging meetings, appointments, and travel.
• Handle administrative tasks such as preparing documents, presentations, and correspondence.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing or a related role.
• Familiarity with digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
• Strong written and verbal communication skills.
• Excellent organizational and time management skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

At the discretion of the CEO a combination of Education and experience can be used to meet the qualifications

• This role supports the Director of Digital Marketing and may…