Vice President of Brand & Retail Operations

Vaughan Executive Partners has partnered with a retail organization in the Midwest with a growing presence in the convenience and fueling industry. The organization is focused on evolving its retail platform, strengthening its brand, enhancing the customer experience, and identifying opportunities for continued growth and scale.

The Vice President of Brand & Retail Operations will serve as a key member of the senior leadership team, providing strategic leadership across both marketing and retail operations. This executive will play a critical role in shaping the organization's growth strategy while ensuring effective execution across the business.

This is an opportunity for a true VP-level leader and builder who can balance strategy with execution, empower strong teams, identify opportunities to scale the business, and drive meaningful innovation and change.

• Develop and execute long-term marketing, retail, and growth strategies in partnership with executive leadership.
• Lead and align Marketing and Retail Operations
  , ensuring accountability for business performance, customer experience, and execution.
• Continue developing and strengthening the organization's consumer-facing retail brand and market positioning.
• Identify opportunities to scale the business, improve performance, expand offerings, and drive profitable growth
  .
• Lead initiatives focused on customer experience, merchandising, food service, fresh food, beverage, and other convenience retail offerings.
• Translate strategic priorities into actionable plans with clear objectives, KPIs, and accountability.
• Foster a culture of innovation, continuous improvement, calculated risk-taking, and accountability.
• Build, develop, and empower a strong leadership team while maintaining clear accountability for results.
• Partner across operations, merchandising, finance, and other functions to ensure successful execution of strategic initiatives.
• Bring relevant industry best practices and perspective while operating effectively within an entrepreneurial culture.
• Demonstrated longevity and impact in previous roles, with a track record of building programs, implementing change, and delivering results.

• 12+ years of progressive leadership experience, ideally overseeing marketing and retail within a multi-unit, customer-facing environment.
• Experience with in convenience retail, fueling, food service, or grocery strongly preferred.
• Proven success leading organizations through growth, transformation, and operational change.
• Strong business and financial acumen with the ability to connect strategy to measurable results.
• Experience building or scaling consumer-facing brands and/or retail concepts.
• Strong executive communication, leadership, and relationship-building skills.
• Demonstrated ability to develop and empower high-performing teams.
• Strategic thinker who knows when to step back and lead through others while maintaining accountability.
• Entrepreneurial, commercially minded leader who is comfortable navigating ambiguity and creating solutions.