ECommerce Director - Chaco

Chaco started on the river in 1989, but we haven’t stood still since. While our heritage is in the water, we have evolved into a brand that lives at the intersection of outdoor performance and everyday style. We’re a team that listens to our community and has the speed to turn a great idea into a viral reality. Our recent Inc.

Best in Business Award for our Waffle House collaboration is the perfect example; it shows what happens when we move fast on a fun idea that our fans love. But we haven’t lost our edge on the trail, either. Winning the Peak Gear Award from Blue Ridge Outdoors for the Rapid Pro proves that we are still the gold standard for technical river sandals.

The eCommerce Director will drive all aspects of Chaco's eCommerce business including business development, financial planning, content strategy and development, merchandising assortment strategy, website design, consumer experience strategy and optimization, and eCommerce analytics.

• Drive eCommerce revenue growth, maximize marketing investments and deliver to financial results.
• Set and gain alignment with brand team and leadership on long-term strategy to hit growth targets.
• Own all eCommerce KPIs relating to traffic generation, channel management, onsite conversion and after-sale metrics.
• Present weekly results and action to executive leadership.
• Collaborate with brand marketing leader to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.).
• Ensure brand and product stories are regionally relevant.
• Influence for global impact.
• Leads and owns the development of eCommerce overall digital marketing strategy to enhance our presence on-line, connect relevant brand and product stories, build a community, and drive commercial opportunities.
• Develop and manage drive-to-site programs including online advertising, paid search, organic search, brand building (national advertising and PR coordination) and affiliate marketing.
• Develops and drives real-time metrics to wisely engage commercial levers including advertising spend, promotions, marketing/social campaigns and other key decisions that affect brand eCommerce performance.
• Directs the marketing agency strategy and agency relationship to optimize paid media programs.
• Leads relationships with external agency partners.
• Lead the commercial eCommerce team by integrating brand and digital expertise to deliver a cohesive 52-week product and storytelling calendar across site, email, social, and direct mail channels.
• Establish and manage cross-functional timelines—continuously reprioritizing across merchandising, content, design, buying, and planning—while driving a 52-week acquisition marketing calendar aligned to product launches and global brand strategy.
• Partner with brand and DTC leadership to develop and operationalize a long-term eCommerce and customer experience strategy, ensuring alignment with brand positioning, industry trends, and evolving consumer expectations, while enabling execution across the end-to-end digital customer journey.
• Drive merchandising assortment strategy in partnership with brand product development.
• Identify and evaluate white space merchandising opportunities and new growth initiatives by leveraging product and category KPI data, consumer insights, and market trend knowledge.
• Lead cross-functional projects with broader eCommerce, brand, and global functional leaders to drive operational excellence.
• Direct team and partners on how to best execute stories across digital platforms through understanding of latest interactive design techniques and consumer experience technologies.
• Drive the optimization of…