Assistant Store Manager

Position Details

• Location:
  
  7200 Harrison Ave, ST5 E56A, Rockford, IL 61112, United States
• Base Pay: $16.00 – $18.00 / Hour
• Job Category:
  Retail
• Employee Type:
  Full Time Non‑Exempt

• Phone:

Assistant Store Managers are the heart and soul of the Lids brand, fostering passion for sporting and fashion goods while ensuring store performance and an inclusive team environment.

Lids Sports Group is the largest licensed sports retailer in North America, with over 1,300 stores nationwide, headquartered in Indianapolis, Indiana. We offer officially licensed headwear and apparel from collegiate and professional teams, and top brands such as Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We also provide in‑store embroidery and collaborate with brands like Marvel, Peanuts, and The Walt Disney Company.

Assistant Store Managers are accountable for all aspects of store performance, including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service.

• Act as Manager on duty for scheduling issues, customer complaints, etc., when Store Manager is not present.
• Manage store associates through LIDS Training Programs, goal setting, and regular follow‑up.
• Administer progressive discipline, including verbal and written warnings.
• Engage team members to create a fun and productive environment.
• Contribute to a respectful and inclusive team environment by establishing supportive relationships and adhering to Lids Brand Standards.
• Responsible for scheduling and staffing the store, including calling in associates during unexpected peaks.
• Assist in recruiting and training store personnel on proper operations and procedures.
• Encourage compliance with company policies, procedures and guidelines, including safeguarding inventory, funds, and property.
• Other duties as assigned.

• Lead, execute and assist in selling strategy to achieve key performance indicators, sales targets, and deliver exceptional customer service.
• Resolve customer feedback and address issues immediately, including escalations and urgent requests.
• Ensure every customer is offered Lids membership programs or special in‑store offers via employee education.
• Adhere to current visual guidelines for merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with the Company Dress Code Policy.

• Execute operations‑focused company‑level directives, promotions, and initiatives.
• Understand and adhere to Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment—MPOS, Lids Custom, etc.—by conducting daily audits and facilitating maintenance or repairs as needed.
• Maintain store facilities, supplies, and services by executing service requests, assessing maintenance or repair needs, and replenishing supplies.
• Effectively manage cash, including accurate opening and closing of the till, using counterfeit protection practices, and consistent bank drops.
• Prepare store for inventory audits and support audit processes.
• Open and close the store per the Operations P&P Manual.

• Protect company assets within LIDS Retail policies.
• Assist in preparing store work schedules that provide proper coverage and stay within wage control guidelines.
• Accurately manage store inventory: receiving, transferring, price changes, and product counts.
• Organize the backroom to maximize efficiency and productivity.
• Execute optimal layout and visual merchandising strategy, including managing window activations, hardware flips, mannequin flips, and seasonal or weekly changes.
• Maintain store appearance through day‑to‑day VM and store actions.
• Execute special pricing signage and promotional adjustments during operating hours.

• Established ability to produce sales results while minimizing loss.
• Strong interpersonal skills and clear verbal communication.
• Ability to work unsupervised.

• Comprehensive medical, dental, and vision coverage.
• Retirement plan.
• 100%…