Digital Media Executive; Leader - Wifr

WIFR-Station-Rockford, IL 2523 N Meridian Rd Rockford, IL 61101, USA

Gray Media, headquartered in Atlanta, Georgia, is the nation's largest owner of top‑rated local television stations and digital assets serving 113 markets that collectively reach approximately 36 % of U.S. television households. The portfolio includes 77 markets with the top‑rated station and 100 markets where the station ranks first or second, plus the largest Telemundo affiliate group with 45 markets serving nearly 1.5 million Hispanic TV households.

Gray’s media properties also include Gray Digital Media, Raycom Sports, Tupelo Media Group, Power Nation Studios, Assembly Atlanta, and Third Rail Studios.

• Comprehensive Medical (Rx), Dental, and Vision Coverage
• Health Savings Account with company contributions
• Flexible Spending Account
• Employer‑paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit‑sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$60,000 annually plus commission.

• Mon.
  
  - Fri. (or at the manager's discretion)
• Full‑time

WIFR, a CBS affiliate owned by Gray Media, Inc., is located in beautiful Northern Illinois with Chicago, Madison, and Milwaukee within reach. The Rockford market offers an excellent environment for individuals seeking broadcasting experience and a community with small‑town charm and big‑city convenience.

WIFR seeks a motivated and enthusiastic Digital Sales Leader to execute sales and achieve local sales goals in the Rockford and Northwest Chicago suburb regions.

• Generate revenue for the station and meet monthly goals through effective outside sales techniques.
• Develop new business and create results for clients through creative, targeted campaigns.
• Research and build campaign solutions, including overall branding and creativity, ensuring execution meets client expectations.
• Establish trusting relationships with clients, community, and Gray, meeting all commitments with adequate preparation, delivery, and follow‑through.
• Grow your book of business in alignment with goals, identifying companies that are expanding, relocating, and hiring.
• Meet or exceed revenue targets for digital business, including new and existing business and TV business, as well as corporate initiatives, and develop strategies to support the achievement of goals.
• Grow share of clients' advertising spend while increasing overall spend.
• Support quality deliverables to drive client results.
• Support the collection of receivables.
• Build and enhance sales skills, including effective storytelling, prospecting, relationship‑building, negotiation, and closing.
• Develop capabilities to produce creative, effective campaigns.

• Thorough knowledge of cross‑platform marketing solutions and sales methodologies.
• Comprehensive awareness of industry terminology and digital nuances.
• Moderate independence; accepts guidance and supervision as needed.
• Ability to work under pressure, meet tight deadlines, and manage competing priorities with composure.
• Aptitude for developing talent, helping others succeed, and enjoying leadership responsibilities.
• Extremely strong verbal and written communication skills.
• High‑level proficiency with MS Office applications.
• Technology‑savvy and competent.
• Passion for contributing to a sales team with a positive mindset.
• Superior business acumen related to new media, digital interactive initiatives, and social media.
• Driven by practical results, opportunities to learn, and a willingness to assist others.
• Ability to quickly recover from adversity.
• Effective relationship building, customer service, communication, and negotiation skills.
• Digital media sales experience preferred, with an excellent understanding of TV and media plans, the advertising marketplace, and key competition.
• Professional appearance is required.
• Ability to present to clients via video calls and be comfortable…