Digital Media Executive; Leader - Wifr

WIFR-Station-Rockford, IL 2523 N Meridian Rd Rockford, IL 61101, USA

WIFR is owned by Gray Media, Inc. and is a CBS affiliate. We are located in beautiful Northern Illinois with Chicago, Madison, and Milwaukee in our backyard. The Rockford market is an excellent choice for individuals interested in gaining broadcasting experience as well as those looking to make this area their home. Rockford – Small Town Charm with Big City Convenience!

WIFR is seeking a motivated and enthusiastic Digital Sales Leader who will provide leadership by executing sales to achieve local sales goals in the Rockford and the Northwest Chicago land Suburbs.

• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business and create results for clients through creative and effective targeted campaigns
• Research and build campaign solutions, including overall branding and creativity, and ensure campaign execution meets client expectations
• Establish trusting relationships with clients, community, and Gray and meet all commitments with adequate preparation, delivery, and follow-through
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, and hiring
• Meet or exceed revenue targets for digital business primarily, including new and existing business and TV business, as well as corporate initiatives, and develop a strategy to support the achievement of goals.
• Grow share of clients’ advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support the collection of receivables
• Build and enhance sales skills, to include effective storytelling, prospecting and relationship-building, negotiation, closing
• Develop capabilities to produce creative and effective campaigns

• Thorough knowledge of cross-platform marketing solutions and sales methodologies
• Comprehensive awareness of industry terminology and digital nuances
• Moderately independent but will accept necessary guidance and welcome instruction and supervision as needed
• Ability to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composure
• Aptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunities
• Extremely strong verbal and written communication skills
• High-level proficiency with MS Office applications
• Technology adept and competent
• Passion for contributing to a sales team with a positive mindset
• Superior business acumen related to new media, digital interactive initiatives, and social media required
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Understand that achieving goals is the expectation of the job
• Effective relationship building, customer service, communication, and negotiation skills
• Digital media sales experience preferred, and an excellent understanding of TV and media plans, advertising marketplace, and key competition
• Ability to quickly recover from adversity
  
  Ability to effectively communicate, build rapport, and relate well to all kinds of people
• Professional appearance is a must
• Ability to present to clients via video calls and be comfortable on video for meetings, both internal and external
• Reliable transportation, must have a valid driver's license, and a good driving record

Mon.

- Fri. (or at the Manager's discretion)

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit‑sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color,…