Market Development Lead

Responsibilities

• Drive market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets.
• Build strong relationships with IDPs, store leadership, and key retailer decision makers.
• Use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
• Bachelor's degree preferred.

Demonstrates strong relationship-building capabilities with Independent Distributor Partners and retail leadership, leveraging data-driven insights to drive market growth and execute sales strategies effectively. Proficient in adapting to changing market conditions while maintaining a focus on customer service and sales performance.