Email Marketing Specialist

At RPS, we're solar-powered and people-powered. Every pump that leaves our warehouse means one less costly power line, or one less hour of hauling water by hand — and cleaner, safer access to water for animals, plants, and people. Our pumps make rural families and communities more resilient, independent, and self-sufficient.

We run two brands.
RPS Solar Pumps serves ranchers, farmers, and homesteaders pumping water in places the grid doesn't reach.
RPS Water Pumps serves rural homeowners on grid power who need a well pump that works and a straight answer about which one to buy. Both sell direct to the end user on Shopify.

We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real problems with technology regular people can actually install. No corporate fluff — just honest work that matters.

Our lifecycle program is where most of the customer relationship actually happens. Leads come in from paid campaigns, product quizzes, and website signups, and email and SMS carry them from first contact through purchase and back again.

You'll own that program end to end for both brands: the automated tracks that run every day, the monthly promos and flash sales, and the launch sequences that put new products in front of the right people. You're inheriting a working system with real volume behind it — along with a mandate to audit it, rebuild what's underperforming, and design what doesn't exist yet.

• Own and optimize existing tracks across both brands: post-quiz, abandoned cart, post-purchase, and returning customer
• Audit existing flows for performance, relevance, and accuracy — rebuild or retire what isn't earning its place
• Build new tracks as products, audiences, and buying paths change
• Develop segmentation and personalization strategies that make each send feel like it was written for one person
• Apply all of the above to SMS as much as email — the two channels should work together, not duplicate each other

• Write, design, build, stage, and send monthly promotional campaigns and flash sales for both brands, pulling in our in-house designers when a send calls for it
• Own the email and SMS calendar, keeping it aligned with promos, product drops, and sales priorities so the rest of the company can see what's going out and when
• Coordinate with Sales and Customer Support so what customers read matches what they hear on the phone
• Partner with product and marketing on launch planning — you're a stakeholder in launches, not a downstream recipient of them
• Build launch sequences that introduce new products, explain the problem they solve, and reach the segments most likely to buy
• Target launch sends against existing customer and lead data rather than blasting the full list

• Learn our products well enough to explain them accurately — pump curves, head pressure, panel sizing, wire runs
• Translate that detail into plain language a first-time installer can act on. Most of our customers install these themselves, and many have never done it before.
• Keep visual and written execution consistent from website to email to SMS — and keep the two brands sounding distinctly like themselves

• Lead A/B testing across subject lines, creative, personalization, and send-time optimization
• Pull and review weekly performance reports, flag trends, and recommend tactical adjustments
• Maintain list health: subscriber growth, engagement, deliverability, and compliance

• 3+ years in email marketing, lifecycle marketing, or marketing automation
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration
• Hands-on experience running SMS campaigns
• Proficiency with an ESP like Ortto (what we use), Klaviyo, or another ESP
• Strong command of the fundamentals: targeting and segmentation, personalization, triggered automation, orchestrated journeys, and multivariate testing
• Familiarity with deliverability best practices — list hygiene, spam compliance, engagement monitoring
• Comfort reading performance data and turning it into a recommendation, not just a report
• Ability to manage…